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M&A Deal Summary

Tiny Acquires WholesalePet

On January 24, 2024, Tiny acquired internet software and services company WholesalePet from EMERGE Commerce

Acquisition Highlights
  • This is Tiny’s 2nd transaction in the Internet Software and Services sector.
  • This is Tiny’s 1st transaction in the United States.
  • This is Tiny’s 1st transaction in Virginia.

M&A Deal Summary
Date 2024-01-24
Target WholesalePet
Sector Internet Software and Services
Buyer(s) Tiny
Sellers(s) EMERGE Commerce
Deal Type Divestiture

Target

WholesalePet

Richmond, Virginia, United States
WholesalePet is a wholesale marketplace that specializes in serving pet boutiques, pet stores, and pet service businesses, including pet boarding and grooming. The platform enables thousands of independent pet retailers to purchase pet products from a diverse range of manufacturers and distributors. WholesalePet was formed in 2001 and is based in Richmond, Virginia.

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Buyer(S) 1

Buyer

Tiny

Vancouver, British Columbia, Canada
Category Company
Founded 2007
Sector Software
Revenue 194M CAD (2024)
DESCRIPTION

Tiny is a technology holding company with a strategy of acquiring majority stakes in businesses. Tiny looks to acquire internet and other software based businesses across North America. Tiny was formed in 2014 and is based in Vancouver, British Columbia.

DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 2 of 2
Type: Divestiture M&A Deals 1 of 1
State: Virginia M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-29 Letterboxd

Auckland, New Zealand

Letterboxd is a global social platform for film discovery and discussion. An independent social network, Letterboxd has captured the attention of younger audiences, particularly those aged 18 to 24, who are looking for more meaningful ways to connect online around shared interests. Letterboxd is based in Auckland, New Zealand.

Buy $50M

Seller(S) 1

SELLER

EMERGE Commerce

Toronto, Ontario, Canada
Category Company
Founded 2015
Sector Information Technology
DESCRIPTION

EMERGE Commerce, Inc. is a digital deals and savings network. EMERGE Commerce was founded in 2015 and is based in Toronto, Ontario.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Virginia M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-20 The UnderPar Group

San Diego, California, United States

The UnderPar Group is a provider of deal-based golf promotions in Canada. UnderPar has developed a scalable marketing model that outputs prepaid golf promotions that satisfy both the end user's desire for savings while maintaining a consistent revenue stream for its golf course partners. UnderPar is based in Midtown Toronto, with a satellite office in San Diego, California.

Buy $12M
Mergr

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