Divestiture • Consumer Products

Times Publishing Acquires Educational Technologies

On March 2, 2005, Times Publishing acquired consumer products company Educational Technologies from Direct Holdings Worldwide

Acquisition Context
  • This is Times Publishing’s 1st transaction in the Consumer Products sector.
  • This is Times Publishing’s 1st transaction in China.

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M&A Deal Summary

Date March 2, 2005
Target Educational Technologies
Sector Consumer Products
Buyer(s) Times Publishing
Sellers(s) Direct Holdings Worldwide
Deal Type Divestiture

Target Company

Educational Technologies

Hong Kong, China
Educational Technologies Limited (ETL), a member of Times Publishing Limited, is a publishers and marketers of children’s home education products.
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Buyer Overview 1

Buyer

Times Publishing

Singapore, Singapore

Category Company
Sector Media
DESCRIPTION

Times Publishing Ltd. is a media company involved in food & beverages, properties, publishing, printing, distribution and retail. The company is part of the Fraser and Neave Group, which operates three main businesses- food and beverages, real estate and publishing.


Deal Context for Buyer #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Divestiture 1 of 1
Country: China 1 of 1
Year: 2005 1 of 1

Seller Profile 1

SELLER

Direct Holdings Worldwide

Fairfax, Virginia, United States

Category Company
Sector Marketing
DESCRIPTION

Direct Holdings Worldwide LLC is a diversified direct marketing holding company and a marketer of the Time Life brand. Direct Holdings markets Time Life music, videos, DVDs, and books on television, at retail, and by telephone and direct mail.


Deal Context for Seller #
Overall 1 of 2
Sector: Consumer Products 1 of 1
Type: Divestiture 1 of 2
Country: China 1 of 1
Year: 2005 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-01-04 Time Life

Pueblo, Colorado, United States

Time Life is a creator and direct marketer of music and video/DVD products. The company is involved in creating multi-media by collecting and capture media.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-05-30 Lillian Vernon

Rye, New York, United States

Lillian Vernon is a catalog merchant and online retailer selling household, organizational, children's and fashion accessory products. Lillian Vernon publishes five catalog titles: Lillian Vernon, Lilly's Kids, Favorites, Personalized Gifts, and a sale catalog. Lillian Vernon was founded in 1951 and is based in Rye, New York.

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