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M&A Deal Summary

Tilray Brands Acquires Atwater Brewery

On September 12, 2024, Tilray Brands acquired beverage company Atwater Brewery from Molson Coors

Acquisition Highlights
  • This is Tilray Brands’ 2nd transaction in the Beverages sector.
  • This is Tilray Brands’ 1st transaction in the United States.
  • This is Tilray Brands’ 1st transaction in Michigan.

M&A Deal Summary
Date 2024-09-12
Target Atwater Brewery
Sector Beverages
Buyer(s) Tilray Brands
Sellers(s) Molson Coors
Deal Type Divestiture

Target

Atwater Brewery

Detroit, Michigan, United States
Atwater Brewery is a craft brewery that offers traditional German-style lagers and unique ales. Atwater Brewery is based in Detroit, Michigan.

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Buyer(S) 1

Buyer

Tilray Brands

Leamington, Ontario, Canada
Category Company
Founded 2013
Sector Consumer Products
Employees2,842
Revenue 821M USD (2025)
DESCRIPTION

Tilray Brands is a global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America. Tilray Brands was founded in 2013 and is based in Leamington, Ontario.

DEAL STATS #
Overall 3 of 3
Sector: Beverages M&A 2 of 2
Type: Divestiture M&A Deals 2 of 2
State: Michigan M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-18 Truss Beverage

Toronto, Ontario, Canada

Truss Beverage is a producer of cannabis products providing a variety of taste experiences for multiple beverage occasions. Truss Beverage is based in Toronto, Ontario.

Buy -

Seller(S) 1

SELLER

Molson Coors

Chicago, Illinois, United States
Category Company
Founded 1774
Sector Beverages
Employees16,800
Revenue 11.6B USD (2024)
DESCRIPTION

Molson Coors is a US producer of beer. Molson Coors has a diverse portfolio of owned and partner brands, including signature brands Coors Light, Molson Canadian, Carling and Staropramen, as well as craft and specialty beers such as Blue Moon, Creemore Springs, Cobra and Doom Bar. Molson Coors Beverage was founded in 1774 and is based in Chicago, Illinois.

DEAL STATS #
Overall 2 of 2
Sector: Beverages M&A 2 of 2
Type: Divestiture M&A Deals 2 of 2
State: Michigan M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-18 Truss Beverage

Toronto, Ontario, Canada

Truss Beverage is a producer of cannabis products providing a variety of taste experiences for multiple beverage occasions. Truss Beverage is based in Toronto, Ontario.

Sell -
Mergr

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