M&A Deal Summary

Thryv Holdings Acquires YP The Real Yellow Pages

On June 30, 2017, Thryv Holdings acquired media company YP The Real Yellow Pages from Cerberus Capital Management

Acquisition Highlights
  • This is Thryv Holdings’ 1st transaction in the Media sector.
  • This is Thryv Holdings’ 5th transaction in the United States.
  • This is Thryv Holdings’ 1st transaction in Georgia.

M&A Deal Summary

Date 2017-06-30
Target YP The Real Yellow Pages
Sector Media
Buyer(s) Thryv Holdings
Sellers(s) Cerberus Capital Management
Deal Type Add-on Acquisition

Target

YP The Real Yellow Pages

Atlanta, Georgia, United States
YP, The Real Yellow Pages is a local marketing solutions provider in the US dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP® app and yp.com, which are used by nearly 60 million consumers each month in the U.S. and The Real Yellow Pages® directory.

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Buyer(S) 1

Buyer

Thryv Holdings

Dallas, Texas, United States

Category Company
Sector Marketing
Employees2,925
Revenue 917M USD (2023)
DESCRIPTION
Dex Media office in St. Petersburg, Florida.
Dex Media office in St. Petersburg, Florida.

Thryv Holdings is a marketing company providing online, mobile and print search marketing through its website, print yellow pages directories and pay-per-click ad networks in the US. Thryv Holdings is based in Dallas, Texas.


DEAL STATS #
Overall 5 of 6
Sector (Media) 1 of 1
Type (Add-on Acquisition) 4 of 5
State (Georgia) 1 of 1
Country (United States) 5 of 5
Year (2017) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-04-30 SuperMedia

Dallas, Texas, United States

SuperMedia is a provider of print, mobile, and internet advertising to small- and medium-sized businesses.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-01 Sensis Pty

Melbourne, Australia

Sensis is a print and online directory and digital advertising services provider in Australia. The company is organized into three distinct business segments: White Pages, Yellow Pages, and Digital Partnership and Innovation.

Buy $200M

Seller(S) 1

SELLER

Cerberus Capital Management

New York, New York, United States

Investor Investor Investor Investor Investor


Category Asset Manager
Founded 1992
PE ASSETS 55.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Cerberus Capital Management is a private investment firm that targets a wide range of global investments. Cerberus primarily looks for undervalued or distressed situations. Industry sectors of interest include aerospace and defense, apparel, automotive and industrial, building products, commercial services, consumer and retail, financial services, healthcare, manufacturing and distribution, paper, packaging, and printing, real estate, technology, telecommunications, transportation, and travel. In addition to private equity investing, Cerberus also provides corporate credit and acquires real estate. Cerberus was formed in 1992 by Steve Feinberg and is based in New York City.


DEAL STATS #
Overall 34 of 54
Sector (Media) 2 of 2
Type (Add-on Acquisition) 16 of 27
State (Georgia) 4 of 4
Country (United States) 25 of 36
Year (2017) 3 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-06 Bowlero

Mechanicsville, Virginia, United States

Bowlero is an owner and operator of bowling centers in the world, with more than 300 locations, across the U.S., Mexico, and Canada specializing in corporate and private events as well as league and retail bowling. Bowlero portfolio of bowling center brands includes Bowlero, Bowlmor Lanes, AMF Bowling Co., and Brunswick Zone, serving over 28 million guests each year. Bowlero was founded in 1997 and is based in New York City.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-31 Electronic Transaction Clearing

Los Angeles, California, United States

ETC Global Group is a preeminent brokerage and clearing group, which, through its subsidiaries, offers sophisticated clearing, settlement and custodial services to securities industries participants, such as broker-dealers, ATS’s (alternative trading systems), routing firms, professional trading firms, black-box trading firms and hedge funds. Since its US broker-dealer’s regulatory approval in July 2009, the Company has routinely cleared a significant percentage of all US daily equities share volumes. Electronic Transaction Clearing (US) is a member of FINRA, SIPC and all major US stock exchanges. Electronic Transaction Clearing Canada is a member of IIROC, CIPF, and the major Canadian stock exchanges.

Buy -