M&A Deal Summary

Thryv Holdings Acquires Sensis Pty

On March 1, 2021, Thryv Holdings acquired publishing company Sensis Pty from Platinum Equity for 200M USD

Acquisition Highlights
  • This is Thryv Holdings’ 1st transaction in the Publishing sector.
  • This is Thryv Holdings’ 3rd largest (disclosed) transaction.
  • This is Thryv Holdings’ 1st transaction in Australia.

M&A Deal Summary
Date 2021-03-01
Target Sensis Pty
Sector Publishing
Buyer(s) Thryv Holdings
Sellers(s) Platinum Equity
Deal Type Add-on Acquisition
Deal Value 200M USD

Target

Sensis Pty

Melbourne, Australia
Sensis is a print and online directory and digital advertising services provider in Australia. The company is organized into three distinct business segments: White Pages, Yellow Pages, and Digital Partnership and Innovation.

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Buyer(S) 1

Buyer

Thryv Holdings

Dallas, Texas, United States
Category Company
Sector Marketing
Employees2,925
Revenue 917M USD (2023)
DESCRIPTION
Dex Media office in St. Petersburg, Florida.
Dex Media office in St. Petersburg, Florida.

Thryv Holdings is a marketing company providing online, mobile and print search marketing through its website, print yellow pages directories and pay-per-click ad networks in the US. Thryv Holdings is based in Dallas, Texas.

DEAL STATS #
Overall 6 of 6
Sector (Publishing) 1 of 1
Type (Add-on Acquisition) 5 of 5
Country (Australia) 1 of 1
Year (2021) 1 of 1
Size (of disclosed) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-30 YP The Real Yellow Pages

Atlanta, Georgia, United States

YP, The Real Yellow Pages is a local marketing solutions provider in the US dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP® app and yp.com, which are used by nearly 60 million consumers each month in the U.S. and The Real Yellow Pages® directory.

Buy -

Seller(S) 1

SELLER

Platinum Equity

Beverly Hills, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1995
PE ASSETS 48.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Platinum Equity's headquarters in Beverly Hills, California.
Platinum Equity's headquarters in Beverly Hills, California.

Platinum Equity is a private equity firm focused on acquiring divestitures of larger public companies primarily in North America and Europe. Historically, Platinum targeted technology/software related businesses, however, the firm has since branched out beyond tech and will consider acquisitions in a broad range of industries including chemicals, communications, logistics, healthcare, automotive, industrial products, and business services. Platinum Equity was formed in 1995 by Tom Gores and is based in Beverly Hills, California.

DEAL STATS #
Overall 69 of 78
Sector (Publishing) 2 of 2
Type (Add-on Acquisition) 33 of 39
Country (Australia) 1 of 1
Year (2021) 2 of 8
Size (of disclosed) 15 of 21
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-01 Interior Logic

Irvine, California, United States

Interior Logic is a provider of outsourced design center and installation services to homebuilders for new housing construction, including flooring, cabinets, countertops, other home finishes, as well as repair and remodel services to multi-family property owners. Interior Logic Group is based in Marietta, Georgia.

Sell $1.6B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-08 NDC

Nashville, Tennessee, United States

NDC is a distributor of medical supplies to the healthcare industry. The company operates as a master distributor, purchasing medical supplies directly from manufacturers and providing a broad product line to local, regional, and national distributors who handle the last mile delivery direct to health care providers.

Buy -
Mergr

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