Add-on Acquisition • Marketing

Thoughtful Media Group Acquires Newave

On May 31, 2023, Thoughtful Media Group acquired marketing company Newave

Acquisition Context

This is Thoughtful Media Group’s 1st transaction in the Marketing sector.
This is Thoughtful Media Group’s 2nd transaction in Indonesia.

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M&A Deal Summary
Date	May 31, 2023
Target	Newave
Sector	Marketing
Buyer(s)	Thoughtful Media Group
Deal Type	Add-on Acquisition

Target Company

Newave

Jakarta, Indonesia

Newave is an advertising platform for nano and micro-influencers (KOLs with under 100,000 followers) in the Indonesian social media scene. The company has ridden the popularity of social media and social commerce in the Indonesian advertising market. Newave was formed in 2017 and is based in Pesanggrahan, Indonesia.

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Buyer Overview 1

Buyer

Thoughtful Media Group

Bangkok, Thailand

Category	Company
Sector	Digital Media

DESCRIPTION

Thoughtful Media Group is a social commerce-focused, premium digital video MPN with an operating presence in the US, Vietnam, and the Philippines. Thoughtful Media Group is based in Bangkok, Thailand.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Marketing	1 of 1
Type: Add-on Acquisition	2 of 2
Country: Indonesia	2 of 2
Year: 2023	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2022-12-28	More Media Jakarta, Indonesia More Media is a creative design and branding agency that provides branding, marketing, consultancy, design for the environment, digital and print, art direction, and copywriting services. More Media is based in Jakarta, Indonesia.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2022-12-28

More Media

Jakarta, Indonesia

More Media is a creative design and branding agency that provides branding, marketing, consultancy, design for the environment, digital and print, art direction, and copywriting services. More Media is based in Jakarta, Indonesia.

Buy

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