Investment Summary

Thoma Bravo Invests In Applitools

On March 30, 2021, private equity firm Thoma Bravo invested in software company Applitools

Investment Highlights
  • This is Thoma Bravo’s 49th transaction in the Software sector.
  • This is Thoma Bravo’s 93rd transaction in the United States.
  • This is Thoma Bravo’s 22nd transaction in California.

Investment Summary

Date 2021-03-30
Target Applitools
Sector Software
Investor(s) Thoma Bravo
Deal Type Growth Capital
Advisor(s) William Blair (Financial)
Meitar Liquornik Geva Leshem Tal
Sidley (Legal)

Target

Applitools

Covina, California, United States
Applitools is a provider of visual test automation software. Applitools provides software engineers with AI-based and cloud-powered solutions to help automate functional and visual testing for their applications and ensure a seamless user experience. Applitools was founded in 2013 and is based in Covina, California.

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Investor(S) 1

Investor

Thoma Bravo

Chicago, Illinois, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1980
PE ASSETS 127.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Thoma Bravo is a private equity firm that primarily invests in or acquires US-based middle-market businesses. While Thoma Bravo will consider a variety of transaction situations, including take-privates, buyouts, carve-outs, recapitalizations, and growth equity financings, the Firm has a special interest in tech consolidation opportunities. Target companies generally have a history of profitability with EBITDA of at least $20 million. The Firm's equity commitment size range is $100 to $750 million. Sectors of interest include enterprise and infrastructure software, education, distribution, financial services and consumer goods/services. The Firm will not invest in new inventions or technologies, developmental products or services, start-ups, biotech, motion pictures, distressed businesses, oil/gas, or real estate. Thoma Bravo was formerly known as Thoma Cressey Bravo and before that Golder Thoma & Co. The Firm was originally formed in 1980 and is based in Chicago, Illinois.


DEAL STATS #
Overall 103 of 139
Sector (Software) 49 of 59
Type (Growth Capital) 12 of 17
State (California) 22 of 31
Country (United States) 93 of 120
Year (2021) 5 of 19
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-23 Calabrio

Minneapolis, Minnesota, United States

Calabrio is a customer experience intelligence company that empowers organizations to enrich human interactions. The scalability of its cloud platform allows for quick deployment of remote work models and it gives customers precise control over both operating costs and customer satisfaction levels. The company's AI-driven analytics tools make it easy for contact centers to uncover customer sentiment and share compelling insights with other parts of the organization. Calabrio was founded in 2007 and is based in Minneapolis, Minnesota.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-21 Empirix

Billerica, Massachusetts, United States

Empirix is end-to-end network performance visibility with the unique ability to analyze customer behaviors, by application, in real-time, through an innovative approach to enabling the build-out of the Service Operations Center model. Empirix helps service providers, mobile operators, contact centers, and businesses master complexities to drive customer experience and user satisfaction improvements. Through testing, monitoring, analytics, and intelligence, Empirix helps companies around the world maximize their technology investments while reducing implementation and customer impact risks. Empirix was founded in 2000 and is based in Billerica, Massachusetts.

Sell -