Add-on Acquisition • Consumer Products

Thirty Three Threads Acquires Vooray

On January 19, 2022, Thirty Three Threads acquired consumer products company Vooray

Acquisition Context
  • This is Thirty Three Threads’ 1st transaction in the Consumer Products sector.
  • This is Thirty Three Threads’ 1st transaction in the United States.
  • This is Thirty Three Threads’ 1st transaction in Utah.

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M&A Deal Summary

Date January 19, 2022
Target Vooray
Sector Consumer Products
Buyer(s) Thirty Three Threads
Deal Type Add-on Acquisition

Target Company

Vooray

Logan, Utah, United States
Vooray designs modern athletic bags and accessories for active lifestyles. The company's product categories include gym bags, hiking backpacks, waist packs, wearable purses, work bags, and more. The brand is sold around the world with some of the biggest names in fitness and sporting goods. Formed in 2010, Vooray is headquartered in Logan, Utah with international offices in Netherlands and Australia.
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Buyer Overview 1

Buyer

Thirty Three Threads

Vista, California, United States

Category Company
Founded 2004
Sector Apparel/Textiles
DESCRIPTION

Thirty Three Threads is a luxury performance lifestyle company that designs, produces, and distributes branded, co-branded, and private label apparel, socks and bags for fitness-minded people worldwide. The Company's brands represent a lifestyle for people who are inspired by a passion for fitness and personal improvement, whether in the studio, running, training, or anyway you choose to sweat. The brands: TAVI, ToeSox, BASE 33 and Vooray have authentic roots and heritage in barefoot fitness such as yoga, barre, and Pilates. The Company's products are sold in more than 7,000 doors in 65 countries. Thirty Three Threads was formed in 2004 and is based in San Diego, California.


Deal Context for Buyer #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Add-on Acquisition 1 of 1
State: Utah 1 of 1
Country: United States 1 of 1
Year: 2022 1 of 1