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M&A Deal Summary

The Vitec Group Acquires Lowepro

On September 22, 2017, The Vitec Group acquired consumer products company Lowepro from DayMen Photo Marketing

Acquisition Highlights
  • This is The Vitec Group’s 4th transaction in the Consumer Products sector.
  • This is The Vitec Group’s 6th transaction in the United States.
  • This is The Vitec Group’s 3rd transaction in California.

M&A Deal Summary
Date 2017-09-22
Target Lowepro
Sector Consumer Products
Buyer(s) The Vitec Group
Sellers(s) DayMen Photo Marketing
Deal Type Divestiture

Target

Lowepro

Petaluma, California, United States
Lowepro builds protective, high-quality bags and gear for photography, video, and portable electronic devices for every climate and every condition. Company are inventors, designers, photographers and lovers of the natural world who take our reputation as The Trusted Original to heart.

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Buyer(S) 1

Buyer

The Vitec Group

Richmond, United Kingdom
Category Company
Founded 1909
Sector Technology Hardware
Employees1,800
Revenue 284M GBP (2024)
DESCRIPTION

The Vitec Group is a provider of products and services for the broadcast and video; photographic; and military, aerospace, and government (MAG) markets worldwide. The Vitec Group was founded in 1909 and is based in Richmond, the United Kingdom.

DEAL STATS #
Overall 9 of 12
Sector: Consumer Products M&A 4 of 4
Type: Divestiture M&A Deals 2 of 2
State: California M&A 3 of 3
Country: United States M&A 6 of 7
Year: 2017 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-22 JOBY

Petaluma, California, United States

JOBY, Inc. creates well-designed, revolutionary products that inspire the creative and active lifestyle. JOBY revolutionized the camera accessories market in early 2006 with its GorillaPod line of flexible tripods and continues to redefine the consumer electronics and photography markets with its GripTight, Camera Strap and GorillaTorch product lines.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-07 Adeal Pty

Melbourne, Australia

Adeal Pty Ltd. is a distributor of consumer and professional imaging products and accessories. Adeal Pty Ltd. was established in 1976 and is based in Melbourne, Australia.

Buy £3M

Seller(S) 1

SELLER

DayMen Photo Marketing

Sebastopol, California, United States
Category Company
Founded 1967
Sector Consumer Products
DESCRIPTION

DayMen Photo Marketing is a brand of protective carrying bags and packs for imaging and electronic equipment. DayMen and its subsidiaries oversee the design, manufacturing, marketing and merchandising of Lowepro products, which are distributed through DayMen's wholly-owned operations in Canada, US, UK and Germany as well as through third party distributors in over 90 countries.

DEAL STATS #
Overall 2 of 2
Sector: Consumer Products M&A 2 of 2
Type: Divestiture M&A Deals 2 of 2
State: California M&A 2 of 2
Country: United States M&A 2 of 2
Year: 2017 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-22 JOBY

Petaluma, California, United States

JOBY, Inc. creates well-designed, revolutionary products that inspire the creative and active lifestyle. JOBY revolutionized the camera accessories market in early 2006 with its GorillaPod line of flexible tripods and continues to redefine the consumer electronics and photography markets with its GripTight, Camera Strap and GorillaTorch product lines.

Sell -
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