Add-on Acquisition • Business Services

The Verndale Acquires Fishtank

On November 20, 2025, The Verndale acquired business services company Fishtank

Acquisition Context

This is The Verndale’s 1st transaction in the Business Services sector.
This is The Verndale’s 2nd transaction in Canada.
This is The Verndale’s 1st transaction in Alberta.

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M&A Deal Summary
Date	November 20, 2025
Target	Fishtank
Sector	Business Services
Buyer(s)	The Verndale
Deal Type	Add-on Acquisition

Target Company

Fishtank

Calgary, Alberta, Canada

Fishtank is a digital agency and consulting firm that provides enterprise-scale digital solutions, including implementations of the Sitecore XM Cloud platform, AI-enabled customer experiences, and digital transformation services across various industries, such as utilities, healthcare, education, and financial services. Fishtank was founded in 2012 and is headquartered in Calgary, Alberta.

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Buyer Overview 1

Buyer

The Verndale

Boston, Massachusetts, United States

Category	Company
Founded	1998
Sector	Information Technology

DESCRIPTION

The Verndale Corp. is a marketing technology agency it provides unparalleled strategy, experience design, technology and post-launch managed services.

Deal Context for Buyer	#
Overall	3 of 3
Sector: Business Services	1 of 1
Type: Add-on Acquisition	3 of 3
State: Alberta	1 of 1
Country: Canada	2 of 2
Year: 2025	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2024-03-19	Yaksa Montréal, Quebec, Canada Yaksa is a digital commerce experience agency that specializes in B2B and B2C e-commerce websites and enterprise content websites. Yaksa comprises software developers and business success advisors whose mission is to help enterprises get the maximum value from their digital investments. Yaksa was fouded in 2014 and is based in Montréal, Quebec.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2024-03-19

Yaksa

Montréal, Quebec, Canada

Yaksa is a digital commerce experience agency that specializes in B2B and B2C e-commerce websites and enterprise content websites. Yaksa comprises software developers and business success advisors whose mission is to help enterprises get the maximum value from their digital investments. Yaksa was fouded in 2014 and is based in Montréal, Quebec.

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