Add-on Acquisition • Information Services

The Variable Acquires Data Crunch

On May 3, 2023, The Variable acquired information services company Data Crunch

Acquisition Context

This is The Variable’s 1st transaction in the Information Services sector.
This is The Variable’s 1st transaction in the United States.
This is The Variable’s 1st transaction in North Carolina.

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M&A Deal Summary
Date	May 3, 2023
Target	Data Crunch
Sector	Information Services
Buyer(s)	The Variable
Deal Type	Add-on Acquisition

Target Company

Data Crunch

Raleigh, North Carolina, United States

Data Crunch is an information services and analytics company that provides data science and other services. Data Crunch was formed in 2009 and is based in Raleigh, North Carolina.

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Buyer Overview 1

Buyer

The Variable

Winston-Salem, North Carolina, United States

Category	Company
Sector	Marketing

DESCRIPTION

The Variable operates as an end-to-end digital advertising agency and innovation consultancy. TVA’s capability set is comprehensive and includes brand and business strategy, in-house creative and content creation, social, production, media planning / buying, as well as measurement & optimization throughout the course of advertising campaigns. The Variable is based in Winston-Salem, North Carolina.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Information Services	1 of 1
Type: Add-on Acquisition	1 of 1
State: North Carolina	1 of 1
Country: United States	1 of 1
Year: 2023	1 of 1

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