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M&A Deal Summary

The Urgent Acquires Coolhaus

On December 13, 2021, The Urgent acquired food company Coolhaus from Sunrise Strategic Partners

Acquisition Highlights
  • This is The Urgent’s 1st transaction in the Food sector.
  • This is The Urgent’s 1st transaction in the United States.
  • This is The Urgent’s 1st transaction in California.

M&A Deal Summary
Date 2021-12-13
Target Coolhaus
Sector Food
Buyer(s) The Urgent
Sellers(s) Sunrise Strategic Partners
Deal Type Add-on Acquisition

Target

Coolhaus

Culver City, California, United States
Coolhaus is an operator of ice cream company built on the idea of farchitecture (food + architecture), for creating unique, sweet-meets-savory flavors and novelties. Coolhaus was founded in 2009 and is based in Culver City, California.

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Buyer(S) 1

Buyer

The Urgent

Berkeley, California, United States
Category Company
Sector Food
DESCRIPTION

The Urgent is a new type of CPG company provides Brave Robot, a revolutionary ice cream made with Perfect Day's non-animal whey protein, which uses science and a little bit of technology to remove animals from the equation without sacrificing the indulgent taste and texture of dairy. The Urgent is based in Berkeley, California.

DEAL STATS #
Overall 1 of 1
Sector: Food M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1

Seller(S) 1

SELLER

Sunrise Strategic Partners

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2016
Size Small
Type Sector Focused
DESCRIPTION

Sunrise Strategic Partners provides growth capital and expertise to emerging brands in the healthy, active and sustainable living space sectors. The Firm looks for businesses that resonate with millennials, have a strong proof of concept and have reached approximately $20 to $50 million in revenue. The Sunrise team has experience in scaling brands and supports investments by adding strategic value and guidance. Sunrise Strategic Partners was established in 2016 and is based in Boulder, Colorado.

DEAL STATS #
Overall 3 of 5
Sector: Food M&A 2 of 4
Type: Add-on Acquisition M&A Deals 1 of 2
State: California M&A 1 of 1
Country: United States M&A 3 of 5
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-25 Kodiak Cakes

Park City, Utah, United States

Kodiak Cakes is a producer of breakfast items including high-protein pancake/waffle mixes, flapjack/muffin cups, and syrups. Kodiak Cakes was founded in 1982 and is based in Park City, Utah.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-17 Teton Waters Ranch

Denver, Colorado, United States

Teton Waters Ranch produces a line of sausages, frankfurters, and chili. All products are made with 100% grass-fed beef. Teton Waters Ranch is based in Denver, Colorado.

Sell -
Mergr

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