M&A Deal Summary

The Seagram Co. Acquires Tropicana Products

On January 1, 1988, The Seagram Co. acquired beverage company Tropicana Products from Beatrice Foods Co.

Acquisition Highlights
  • This is The Seagram Co.’s 1st transaction in the Beverages sector.
  • This is The Seagram Co.’s 1st transaction in the United States.
  • This is The Seagram Co.’s 1st transaction in Florida.
Investment Fate
  • Tropicana Products was divested to a consortium of strategic buyers in 1998 for 3.3B USD.
  • Tropicana Products was divested to a consortium of buyers in 2021.

M&A Deal Summary

Date 1988-01-01
Target Tropicana Products
Sector Beverages
Buyer(s) The Seagram Co.
Sellers(s) Beatrice Foods Co.
Deal Type Divestiture

Target

Tropicana Products

Bradenton, Florida, United States
Tropicana Products is a provider of juices, and brands including Tropicana, Naked, KeVita, Izze, Dole, Copella, and Punica. Tropicana Products was founded in 1947 and is based in Bradenton, Florida.

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Buyer(S) 1

Buyer

The Seagram Co.

Montreal, Quebec, Canada

Category Company
Sector Beverages
Employees34,000
DESCRIPTION

The Seagram Co. Ltd. based in Canada is the distiller of alcoholic beverages in the world.


DEAL STATS #
Overall 1 of 1
Sector: Beverages M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Florida M&A 1 of 1
Country: United States M&A 1 of 1
Year: 1988 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
1998-07-21 Tropicana Products

Bradenton, Florida, United States

Tropicana Products is a provider of juices, and brands including Tropicana, Naked, KeVita, Izze, Dole, Copella, and Punica. Tropicana Products was founded in 1947 and is based in Bradenton, Florida.

Sell $3.3B

Seller(S) 1

SELLER

Beatrice Foods Co.

Phoenix, Arizona, United States

Category Company
Sector Food
DESCRIPTION

Beatrice Foods Company is the food research, manufacturing and sales subsidiary of Beatrice Companies, Inc., and is the name that consumers worldwide have known in the past for unparalleled quality, convenience, and variety.


DEAL STATS #
Overall 1 of 1
Sector: Beverages M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Florida M&A 1 of 1
Country: United States M&A 1 of 1
Year: 1988 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1978-01-01 Tropicana Products

Bradenton, Florida, United States

Tropicana Products is a provider of juices, and brands including Tropicana, Naked, KeVita, Izze, Dole, Copella, and Punica. Tropicana Products was founded in 1947 and is based in Bradenton, Florida.

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