M&A Deal Summary

The Reynolds and Reynolds Acquires GoMoto

On February 14, 2020, The Reynolds and Reynolds acquired technology hardware company GoMoto

Acquisition Highlights
  • This is The Reynolds and Reynolds’ 1st transaction in the Technology Hardware sector.
  • This is The Reynolds and Reynolds’ 9th transaction in the United States.
  • This is The Reynolds and Reynolds’ 1st transaction in Pennsylvania.

M&A Deal Summary
Date 2020-02-14
Target GoMoto
Sector Technology Hardware
Buyer(s) The Reynolds and Reynolds
Deal Type Add-on Acquisition

Target

GoMoto

Philadelphia, Pennsylvania, United States
GoMoto is a provider of kiosk technology products for the service lane that provides streamlined, self-led customer check-in and check-out. GoMoto is based in Philadelphia, Pennsylvania.

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Buyer(S) 1

Buyer

The Reynolds and Reynolds

Kettering, Ohio, United States
Category Company
Founded 1970
Sector Software
DESCRIPTION

The Reynolds and Reynolds Company delivers software solutions and services that support every aspect of automotive retailing. Serving dealers since 1927, it is a leading provider of dealer management systems and associated products and services. Reynolds & Reynolds enables automobile dealers to sell more cars and to improve customer service.

DEAL STATS #
Overall 9 of 11
Sector (Technology Hardware) 1 of 1
Type (Add-on Acquisition) 8 of 10
State (Pennsylvania) 1 of 1
Country (United States) 9 of 11
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-06 TradeMotion

Del Mar, California, United States

TradeMotion LLC is a provider of e-commerce solutions for dealers and manufacturers to sell automotive parts and accessories online to consumers more efficiently and profitably. TradeMotion was founded in 1998 and is based in Del Mar, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-08 Gubagoo

Boca Raton, Florida, United States

Gubagoo is a provider of conversational commerce and retail solutions for both automotive dealerships and OEMs. Partnered with more than 6,500 dealerships worldwide, and over 90% of the top 150 dealer groups in America, Gubagoo's messaging platform instantly connects consumers to dealerships through live chat, text, video, Facebook Messenger, and other digital messaging channels, converting high quality leads, appointments, and sales for dealerships. Gubagoo was founded in 2012 and is based in Boca Raton, Florida.

Buy -
Mergr

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