1. Home >
  2. M&A >
  3. Divestiture >
  4. United States >
  5. Maryland >
  6. Procter & Gamble Acquires Max Factor & Co.

M&A Deal Summary

Procter & Gamble Acquires Max Factor & Co.

On April 11, 1991, Procter & Gamble acquired consumer products company Max Factor & Co. from Revlon for 1.1B USD

Acquisition Highlights
  • This is Procter & Gamble’s 6th transaction in the Consumer Products sector.
  • This is Procter & Gamble’s 7th largest (disclosed) transaction.
  • This is Procter & Gamble’s 7th transaction in the United States.
  • This is Procter & Gamble’s 2nd transaction in Maryland.

M&A Deal Summary
Date 1991-04-11
Target Max Factor & Co.
Sector Consumer Products
Buyer(s) Procter & Gamble
Sellers(s) Revlon
Deal Type Divestiture
Deal Value 1.1B USD

Target

Max Factor & Co.

Hunt Valley, Maryland, United States
Max Factor & Co. is a provider of cosmetics and beauty products.

Search 214,107 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Procter & Gamble

Cincinnati, Ohio, United States
Category Company
Founded 1837
Sector Consumer Products
Employees108,000
Revenue 84.0B USD (2024)
DESCRIPTION
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.

DEAL STATS #
Overall 7 of 29
Sector: Consumer Products M&A 6 of 23
Type: Divestiture M&A Deals 1 of 4
State: Maryland M&A 2 of 2
Country: United States M&A 7 of 26
Year: 1991 M&A 1 of 1
Size (of disclosed) 7 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1989-09-23 Noxell

Hunt Valley, Maryland, United States

Noxell consists of the Cover Girl and Clarion makeup lines as well as Noxzema skin cream brand.

Buy $1.3B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
1995-11-21 Lava Soap

United States

Lava Soap is a producer of heavy duty hand soap. The Company was formed in 1893.

Sell -

Seller(S) 1

SELLER

Revlon

New York, New York, United States
Category Company
Founded 1932
Sector Consumer Products
Employees5,600
Revenue 2.0B USD (2022)
DESCRIPTION

Revlon is a mass-market cosmetics, skin care, fragrance and personal care products companies. Revlon was founded in 1932 and is based in New York, New York.

DEAL STATS #
Overall 1 of 2
Sector: Consumer Products M&A 1 of 2
Type: Divestiture M&A Deals 1 of 2
State: Maryland M&A 1 of 1
Country: United States M&A 1 of 2
Year: 1991 M&A 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1987-01-01 Germaine Monteil

New York, United States

Germaine Monteil is a cosmetics and perfume company.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-01-01 Germaine Monteil

New York, United States

Germaine Monteil is a cosmetics and perfume company.

Sell -
Mergr

Solution for

Product

Company

Legal