M&A Deal Summary

Procter & Gamble Acquires Max Factor

On April 11, 1991, Procter & Gamble acquired consumer products company Max Factor from Revlon for 1.1B USD

Acquisition Highlights
  • This is Procter & Gamble’s 6th transaction in the Consumer Products sector.
  • This is Procter & Gamble’s 7th largest (disclosed) transaction.
  • This is Procter & Gamble’s 7th transaction in the United States.
  • This is Procter & Gamble’s 2nd transaction in Maryland.

M&A Deal Summary
Date 1991-04-11
Target Max Factor
Sector Consumer Products
Buyer(s) Procter & Gamble
Sellers(s) Revlon
Deal Type Divestiture
Deal Value 1.1B USD

Target

Max Factor

Hunt Valley, Maryland, United States
Max Factor & Co. is a provider of cosmetics and beauty products.

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Buyer(S) 1

Buyer

Procter & Gamble

Cincinnati, Ohio, United States
Category Company
Founded 1837
Sector Consumer Products
Employees108,000
Revenue 84.0B USD (2024)
DESCRIPTION
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.

DEAL STATS #
Overall 7 of 28
Sector (Consumer Products) 6 of 22
Type (Divestiture) 1 of 4
State (Maryland) 2 of 2
Country (United States) 7 of 25
Year (1991) 1 of 1
Size (of disclosed) 7 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1989-09-23 Noxell

Hunt Valley, Maryland, United States

Noxell consists of the Cover Girl and Clarion makeup lines as well as Noxzema skin cream brand.

Buy $1.3B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
1995-11-21 Lava Soap

United States

Lava Soap is a producer of heavy duty hand soap. The Company was formed in 1893.

Sell -

Seller(S) 1

SELLER

Revlon

New York, New York, United States
Category Company
Founded 1932
Sector Consumer Products
Employees5,600
Revenue 2.0B USD (2022)
DESCRIPTION

Revlon is a mass-market cosmetics, skin care, fragrance and personal care products companies. Revlon was founded in 1932 and is based in New York, New York.

DEAL STATS #
Overall 1 of 2
Sector (Consumer Products) 1 of 2
Type (Divestiture) 1 of 2
State (Maryland) 1 of 1
Country (United States) 1 of 2
Year (1991) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1987-01-01 Germaine Monteil

New York, United States

Germaine Monteil is a cosmetics and perfume company.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-01-01 Germaine Monteil

New York, United States

Germaine Monteil is a cosmetics and perfume company.

Sell -
Mergr

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