Add-on Acquisition • Retail

The Oriental Trading Company Acquires Smilemakers

On February 21, 2014, The Oriental Trading Company acquired retailer Smilemakers

Acquisition Context

This is The Oriental Trading Company’s 2nd transaction in the Retail sector.
This is The Oriental Trading Company’s 2nd transaction in the United States.
This is The Oriental Trading Company’s 1st transaction in South Carolina.

Explore All 1414 Add-on Acquisition Retail Deals - Search the Database Free

M&A Deal Summary
Date	February 21, 2014
Target	Smilemakers
Sector	Retail
Buyer(s)	The Oriental Trading Company
Deal Type	Add-on Acquisition

Target Company

Smilemakers

Spartanburg, South Carolina, United States

SmileMakers mission is to make smiles happen. The premier provider of products used to inspire, motivate, reward and celebrate, SmileMakers believes in the power of a smile. SmileMakers provides patient giveaways and practice promotions to the dental and medical markets; classroom incentives and aids to the education market; and party goods and gifts to consumers.

Explore More Deals

Browse All 215,156 Deals

FILTER BY

Buyer Type (PE or Strategic)
Deal Size ($10M to $10B+)
Sector (60 Sectors)
Deal Type
Geography
& More

Search Free

Buyer Overview 1

Buyer

The Oriental Trading Company

Omaha, Nebraska, United States

Category	Company
Founded	1932
Sector	Retail

DESCRIPTION

The Oriental Trading Company is a direct marketer of party supplies, novelties, toys and children's arts and crafts, school supplies and value-priced home decor and giftware. The Oriental Trading Company was formed in 1932 and is based in Omaha, Nebraska.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Retail	2 of 2
Type: Add-on Acquisition	2 of 2
State: South Carolina	1 of 1
Country: United States	2 of 2
Year: 2014	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2013-06-27	Mindware Holdings Roseville, Minnesota, United States MindWare is a creator, manufacturer, and distributor of Brainy Toys for people of all ages. The diverse product line includes games, puzzles, brainteasers, arts and crafts activities, mysteries, mazes and more. MindWare’s goal is to place high quality toys that teach and entertain into the hands of children and adults.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2013-06-27

Mindware Holdings

Roseville, Minnesota, United States

MindWare is a creator, manufacturer, and distributor of Brainy Toys for people of all ages. The diverse product line includes games, puzzles, brainteasers, arts and crafts activities, mysteries, mazes and more. MindWare’s goal is to place high quality toys that teach and entertain into the hands of children and adults.

Buy

Explore Related M&A Activity

Retail M&A - Add-on Acquisition M&A Deals - South Carolina M&A - United States M&A - 2014 M&A