M&A Deal Summary

The Oriental Trading Company Acquires Smilemakers

On February 21, 2014, The Oriental Trading Company acquired retailer Smilemakers

Acquisition Highlights
  • This is The Oriental Trading Company’s 2nd transaction in the Retail sector.
  • This is The Oriental Trading Company’s 2nd transaction in the United States.
  • This is The Oriental Trading Company’s 1st transaction in South Carolina.

M&A Deal Summary
Date 2014-02-21
Target Smilemakers
Sector Retail
Buyer(s) The Oriental Trading Company
Deal Type Add-on Acquisition

Target

Smilemakers

Spartanburg, South Carolina, United States
SmileMakers mission is to make smiles happen. The premier provider of products used to inspire, motivate, reward and celebrate, SmileMakers believes in the power of a smile. SmileMakers provides patient giveaways and practice promotions to the dental and medical markets; classroom incentives and aids to the education market; and party goods and gifts to consumers.

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Buyer(S) 1

Buyer

The Oriental Trading Company

Omaha, Nebraska, United States
Category Company
Founded 1932
Sector Retail
DESCRIPTION

The Oriental Trading Company is a direct marketer of party supplies, novelties, toys and children's arts and crafts, school supplies and value-priced home decor and giftware. The Oriental Trading Company was formed in 1932 and is based in Omaha, Nebraska.

DEAL STATS #
Overall 2 of 2
Sector (Retail) 2 of 2
Type (Add-on Acquisition) 2 of 2
State (South Carolina) 1 of 1
Country (United States) 2 of 2
Year (2014) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-06-27 Mindware Holdings

Roseville, Minnesota, United States

MindWare is a creator, manufacturer, and distributor of Brainy Toys for people of all ages. The diverse product line includes games, puzzles, brainteasers, arts and crafts activities, mysteries, mazes and more. MindWare’s goal is to place high quality toys that teach and entertain into the hands of children and adults.

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