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Divestiture • Marketing

The New York Times Acquires HelloSociety

On March 11, 2016, The New York Times acquired marketing company HelloSociety from Science

Acquisition Context
  • This is The New York Times’ 1st transaction in the Marketing sector.
  • This is The New York Times’ 3rd transaction in the United States.
  • This is The New York Times’ 1st transaction in California.

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M&A Deal Summary
Date March 11, 2016
Target HelloSociety
Sector Marketing
Buyer(s) The New York Times
Sellers(s) Science
Deal Type Divestiture

Target Company

HelloSociety

Santa Monica, California, United States
HelloSociety LLC is a full-service Influencer marketing and technology firm that helps brands optimize their efforts through strategic partnerships with influential users across multiple social platforms like Pinterest, Instagram, Vine and YouTube. Services include robust analytics, content creation, creative consulting, and more.
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Buyer Overview 1

Buyer

The New York Times

New York, New York, United States
Category Company
Founded 1851
Sector Publishing
Employees5,900
Revenue 2.6B USD (2024)
DESCRIPTION
The New York Times Co.'s corporate headquarters in New York City.
The New York Times Co.'s corporate headquarters in New York City.

New York Times is a multinational media company. The Company's flagship news publication is the The New York Times newspaper, offered both in print and online. New York Times was formed in 1851 and is based in New York, New York.

Deal Context for Buyer #
Overall 3 of 8
Sector: Marketing 1 of 1
Type: Divestiture 1 of 1
State: California 1 of 2
Country: United States 3 of 8
Year: 2016 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-08-03 The Boston Globe

Boston, Massachusetts, United States

The Boston Globe is a daily newspaper serving the Boston metropolitan area.

Sell $70M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-10-24 The Wirecutter

United States

The Wirecutter and its sister site The Sweethome provide recommendations on technology products. Through rigorous testing, research, and reporting, they create straightforward recommendations that save readers from unnecessary stress, time, and effort. The Wirecutter was formed in 2011.

Buy $30M

Seller Profile 1

SELLER

Science

Santa Monica, California, United States
Category Company
Founded 2012
Sector Marketing
DESCRIPTION

Science, Inc. is a disruptive media and e-commerce company. Science uses its centralized technology and marketing platform, along with its operational leadership to create category-leading digital companies. Science, Inc. was founded in 2012 and is based in Santa Monica, California.

Deal Context for Seller #
Overall 1 of 2
Sector: Marketing 1 of 1
Type: Divestiture 1 of 2
State: California 1 of 1
Country: United States 1 of 2
Year: 2016 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-08 Delicious Media

United States

Delicious Media, Inc. is a developer and producer of social bookmarking solutions for individuals. Delicious Media, Inc. was founded in 2003.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-01 Delicious Media

United States

Delicious Media, Inc. is a developer and producer of social bookmarking solutions for individuals. Delicious Media, Inc. was founded in 2003.

Sell -

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