M&A Deal Summary

The Goliath Games Acquires Endless Games

On October 22, 2021, The Goliath Games acquired digital media company Endless Games

Acquisition Highlights
  • This is The Goliath Games’ 1st transaction in the Digital Media sector.
  • This is The Goliath Games’ 2nd transaction in the United States.
  • This is The Goliath Games’ 2nd transaction in New Jersey.

M&A Deal Summary
Date 2021-10-22
Target Endless Games
Sector Digital Media
Buyer(s) The Goliath Games
Deal Type Add-on Acquisition

Target

Endless Games

Matawan, New Jersey, United States
Endless Games specializes in games that offer classic entertainment and hours of fun at affordable prices. The company has an uncanny ability for discovering and developing hit games, having been a part of past successes Trivial Pursuit, Pictionary, and Six Degrees of Kevin Bacon. The mission of Endless Games is to produce high-quality entertainment in board games that are quick and easy to learn but offer “Endless” play value. Endless Games was formed in 1996 and is based in Matawan, New Jersey.

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Buyer(S) 1

Buyer

The Goliath Games

Plano, Texas, United States
Category Company
Founded 1980
Sector Consumer Products
DESCRIPTION

The Goliath Games LLC is one of the few remaining family-owned global toy and game companies. Goliath is an international manufacturer and distributor of a broad range of products. Examples include Wahu, Sequence, Rummikub, Rubik’s Cube, Phlat Ball, Tri-Ominos, Wordsearch, Pop the Pig, Doggie Doo, Gooey Looey and Catch the Fox. Goliath is a market leader in TV-promoted games and strong in many other toy categories, such as puzzles, arts & crafts, outdoor, activity, and novelties.

DEAL STATS #
Overall 4 of 5
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 4 of 4
State (New Jersey) 2 of 2
Country (United States) 2 of 3
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-04 Fun Promotion

Naarden , Netherlands

Fun Promotion is a manufacturer of toys for kids of all ages. Fun Promotion is best known for the creation of Squirmles/Magic Twisty – a product line that has sold over 20 million units in over 30 countries. Fun Promotion was founded in 1978 and is based in Naarden , Netherlands.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-09 Game Night in a Can License

Los Angeles, California, United States

Game Night in a Can features 35 creative and physical challenges, based on popular segments from Barry McLaughlin and Jason Lautenschleger's touring live comedy game show based in Los Angeles, California.

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