M&A Deal Summary

The Gillette Acquires Duracell

On September 13, 1996, The Gillette acquired electrical equipment company Duracell for 7.0B USD

Acquisition Highlights
  • This is The Gillette’s 1st transaction in the Electrical Equipment sector.
  • This is The Gillette’s largest (disclosed) transaction.
  • This is The Gillette’s 1st transaction in the United States.
  • This is The Gillette’s 1st transaction in Connecticut.
Investment Fate
  • Duracell was divested to a consortium of strategic buyers in 2014 for 4.7B USD.

M&A Deal Summary
Date 1996-09-13
Target Duracell
Sector Electrical Equipment
Buyer(s) The Gillette
Deal Type Add-on Acquisition
Deal Value 7.0B USD

Target

Duracell

Bethel, Connecticut, United States
Duracell is a manufacturer and marketer of alkaline batteries. It markets its products throughout North America, China, Europe, Latin America, Africa and the Middle East. Duracell was established in 1924 and is based in Bethel, Connecticut.

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Buyer(S) 1

Buyer

The Gillette

Boston, United States
Category Company
Founded 1901
Sector Consumer Products
Employees28,700
Revenue 9.3B USD (2003)
DESCRIPTION

The Gillette Co. is a global manufacturer and supplier of grooming and skin care products. The Company was established in 1901 and is headquartered in Boston, Massachusetts.

DEAL STATS #
Overall 1 of 2
Sector (Electrical Equipment) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (Connecticut) 1 of 1
Country (United States) 1 of 2
Year (1996) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2004-06-07 Zooth

South Boston, Massachusetts, United States

Zooth, Inc. manufactures children's oral care products.

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