Add-on Acquisition • Consumer Products

The Foundry Visionmongers Acquires Blu Atlas

On July 12, 2023, The Foundry Visionmongers acquired consumer products company Blu Atlas

Acquisition Context
  • This is The Foundry Visionmongers’ 1st transaction in the Consumer Products sector.
  • This is The Foundry Visionmongers’ 1st transaction in the United States.

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M&A Deal Summary

Date July 12, 2023
Target Blu Atlas
Sector Consumer Products
Buyer(s) The Foundry Visionmongers
Deal Type Add-on Acquisition

Target Company

Blu Atlas

United States
Blu Atlas is a direct-to-consumer (D2C) men's skincare, haircare, and fragrance brand.
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Buyer Overview 1

Buyer

The Foundry Visionmongers

London, United Kingdom

Category Company
Founded 1996
Sector Software
DESCRIPTION

The Foundry Visionmongers Ltd. is a provider of software technologies used to deliver visual effects and 3D content for the digital design, visualization, and entertainment industries. Foundry’s software is deeply embedded across the creative pipeline and is supported by a large ecosystem of users, trainers, and evangelists across the globe. The Foundry Visionmongers Ltd. was founded in 1996 and is based in London, United Kingdom.


Deal Context for Buyer #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Add-on Acquisition 1 of 1
Country: United States 1 of 1
Year: 2023 1 of 1