M&A Deal Summary

The Ferrero Group Acquires Keebler Foods Co.

On July 29, 2019, The Ferrero Group acquired food company Keebler Foods Co. from WK Kellogg Co. for 1.3B USD

Acquisition Highlights
  • This is The Ferrero Group’s 8th transaction in the Food sector.
  • This is The Ferrero Group’s 3rd largest (disclosed) transaction.
  • This is The Ferrero Group’s 4th transaction in the United States.
  • This is The Ferrero Group’s 3rd transaction in Illinois.

M&A Deal Summary

Date 2019-07-29
Target Keebler Foods Co.
Sector Food
Buyer(s) The Ferrero Group
Sellers(s) WK Kellogg Co.
Deal Type Add-on Acquisition
Deal Value 1.3B USD

Target

Keebler Foods Co.

Elmhurst, Illinois, United States
Keebler Foods Co. is a producer and seller of snack foods including cookies, crackers, crusts, cones, and snack bars. Keebler Foods was formed in 1853 and is based in Elmhurst, Illinois.

Search 214,238 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

The Ferrero Group

Alba, Italy

Category Company
Founded 1946
Sector Food
Employees34,000
Revenue 10.5B EUR (2017)
DESCRIPTION

The Ferrero Group is a global manufacturer of branded chocolate and confectionery products. Ferrero was established in 1946 and is headquartered in Alba, Italy.


DEAL STATS #
Overall 8 of 12
Sector: Food M&A 8 of 12
Type: Add-on Acquisition M&A Deals 4 of 8
State: Illinois M&A 3 of 3
Country: United States M&A 4 of 7
Year: 2019 M&A 3 of 3
Size (of disclosed) 3 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-12 Kelsen Group A/S

Nr. Snede, Denmark

Kelsen Group A/S is a producer of quality baked snacks that are sold in 85 countries around the world. Kelsen Group A/S primary brands include Kjeldsens and Royal Dansk. Kelsen has established distribution networks in markets in Asia, South America, the Middle East, and Africa as well as the United States. Kelsen Group A/S is a market leader in the assortment segment of the sweet biscuits category in China and Hong Kong, where growth in sweet biscuits is outpacing the growth of the $60 billion global sweet biscuits market.

Buy $300M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-01 Burton s Biscuits

Blackpool, United Kingdom

Burton's Biscuits is a biscuit manufacturer which supplies both quality branded and retailer brand biscuits. It owns and bakes important brands such as Maryland, Jammie Dodgers, and Wagon Wheels and also bakes biscuits for major retailers and global brands. Burton's Biscuits was formed in 2000 and is headquartered in St. Albans, UK, Burton’s operates manufacturing sites in Blackpool, Edinburgh, Llantarnam.

Buy -

Seller(S) 1

SELLER

WK Kellogg Co.

Battle Creek, Michigan, United States

Category Company
Founded 1906
Sector Food
Revenue 2.7B USD (2024)
DESCRIPTION
Kellogg's corporate headquarters in Battle Creek, Michigan.
Kellogg's corporate headquarters in Battle Creek, Michigan.

WK Kellogg is a food company engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods. WK Kellogg was formed in 1906 and is based in Battle Creek, Michigan.


DEAL STATS #
Overall 4 of 5
Sector: Food M&A 4 of 5
Type: Add-on Acquisition M&A Deals 1 of 1
State: Illinois M&A 2 of 3
Country: United States M&A 4 of 5
Year: 2019 M&A 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-13 Famous Amos Chocolate Chip Cookie Co.

Elmhurst, Illinois, United States

Formed in 1975, Famous Amos Chocolate Chip Cookie Co. L.L.C. is a manufacturer of chocolate chip cookies based in Elmhurst, Illinois.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-13 BCGo

Montreal, Quebec, Canada

BCGo is an on-demand transportation system in Calhoun County, operated by Battle Creek Transit, a department of the City of Battle Creek, and collaborating agencies. BCGois based in Montreal, Quebec.

Buy -