M&A Deal Summary

The Electric Mail Acquires SharpSpring - SMTP Relay Business

On June 28, 2016, The Electric Mail acquired internet software and services company SharpSpring - SMTP Relay Business from SharpSpring for 15M USD

Acquisition Highlights
  • This is The Electric Mail’s 1st transaction in the Internet Software and Services sector.
  • This is The Electric Mail’s largest (disclosed) transaction.
  • This is The Electric Mail’s 1st transaction in the United States.
  • This is The Electric Mail’s 1st transaction in Florida.

M&A Deal Summary
Date 2016-06-28
Target SharpSpring - SMTP Relay Business
Sector Internet Software and Services
Buyer(s) The Electric Mail
Sellers(s) SharpSpring
Deal Type Divestiture
Deal Value 15M USD

Target

SharpSpring - SMTP Relay Business

Gainesville, Florida, United States
SharpSpring, Inc. - SMTP Relay Business is a provider of email marketing services, it also consists of intellectual property rights, goodwill, and other assets.

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Buyer(S) 1

Buyer

The Electric Mail

Burnaby, British Columbia, Canada
Category Company
Founded 1994
Sector Internet Software and Services
DESCRIPTION

The Electric Mail Co., Inc. is an email service provider. It develops Electric WebMail, E-mmunity™ virus scanning and SpamSMART SPAM filtering to professional consulting and needs analysis, Electric Mail develops and delivers customized email solutions that can be hosted offsite or installed at a customer site, with seamless integration into a customer's existing systems.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 1 of 1
State (Florida) 1 of 1
Country (United States) 1 of 1
Year (2016) 1 of 1
Size (of disclosed) 1 of 1

Seller(S) 1

SELLER

SharpSpring

Gainesville, Florida, United States
Category Company
Founded 1998
Sector Internet Software and Services
Employees250
Revenue 29M USD (2020)
DESCRIPTION

SharpSpring is a provider of cloud-based email services offering solutions ranging from sophisticated marketing automation systems to cost-effective SMTP relay services. SharpSpring was founded in 1998 and is based in Gainesville, Florida.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 1 of 1
State (Florida) 1 of 1
Country (United States) 1 of 1
Year (2016) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-10-20 GraphicMail

Doral, Florida, United States

GraphicMail is an provider of integrated email solutions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-21 Perfect Audience

San Francisco, California, United States

Perfect Audience is a cloud-based platform enables multi-channel retargeting to known leads, plus targeted advertising to new prospects via lookalike audience functionality. Perfect Audience empowers marketers to create, manage, and optimize their ad campaigns across thousands of sites using Google, Facebook, Instagram, leading ad exchanges and partner networks – all within one, simple-to-use interface.

Buy $5M
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