Add-on Acquisition • Consumer Products

Craftory Acquires Present Life

On August 21, 2020, Craftory acquired consumer products company Present Life for 20M USD

Acquisition Context

This is Craftory’s 1st transaction in the Consumer Products sector.
This is Craftory’s largest (disclosed) transaction.
This is Craftory’s 1st transaction in the United States.
This is Craftory’s 1st transaction in New York.

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M&A Deal Summary
Date	August 21, 2020
Target	Present Life
Sector	Consumer Products
Buyer(s)	Craftory
Deal Type	Add-on Acquisition
Deal Value	20M USD

Target Company

Present Life

New York, New York, United States

Present Life, Inc. is a wellbeing and beauty holding company that builds and acquires purpose led, natural self-care brands that do not compromise on performance or the planet.

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Buyer Overview 1

Buyer

Craftory

London, United Kingdom

Category	Company
Founded	2017
Sector	Consumer Products

DESCRIPTION

Craftory is a consumer goods company established to back challenger brands. Craftory will focus on acquiring & scaling high-growth consumer brands with more than $10 million revenues in health and beauty care, personal care (including male grooming and feminine hygiene); health food and snacks; beer, wine & spirits; tea, coffee and soft drinks; chocolate; household care; perfumes & fragrance; pet care; and any blended, multi-category plays. Craftory was founded in 2017 and is based in London, England.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Consumer Products	1 of 1
Type: Add-on Acquisition	1 of 1
State: New York	1 of 1
Country: United States	1 of 1
Year: 2020	1 of 1
Size (of disclosed)	1 of 1

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