M&A Deal Summary

The Craftory Acquires Present Life

On August 21, 2020, The Craftory acquired consumer products company Present Life for 20M USD

Acquisition Highlights
  • This is The Craftory’s 1st transaction in the Consumer Products sector.
  • This is The Craftory’s largest (disclosed) transaction.
  • This is The Craftory’s 1st transaction in the United States.
  • This is The Craftory’s 1st transaction in New York.

M&A Deal Summary
Date 2020-08-21
Target Present Life
Sector Consumer Products
Buyer(s) The Craftory
Deal Type Add-on Acquisition
Deal Value 20M USD

Target

Present Life

New York, New York, United States
Present Life, Inc. is a wellbeing and beauty holding company that builds and acquires purpose led, natural self-care brands that do not compromise on performance or the planet.

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Buyer(S) 1

Buyer

The Craftory

London, United Kingdom
Category Company
Founded 2017
Sector Consumer Products
DESCRIPTION

The Craftory is a consumer goods company established to back challenger brands. The Craftory will focus on acquiring & scaling high-growth consumer brands with more than $10 million revenues in health and beauty care, personal care (including male grooming and feminine hygiene); health food and snacks; beer, wine & spirits; tea, coffee and soft drinks; chocolate; household care; perfumes & fragrance; pet care; and any blended, multi-category plays. The Craftory was founded in 2017 and is based in London, United Kingdom.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2020) 1 of 1
Size (of disclosed) 1 of 1
Mergr

Product

Company

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