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M&A Deal Summary

The Clorox Acquires Armor All Products

On December 31, 1996, The Clorox acquired consumer products company Armor All Products for 400M USD

Acquisition Highlights
  • This is The Clorox’s 2nd transaction in the Consumer Products sector.
  • This is The Clorox’s 3rd largest (disclosed) transaction.
  • This is The Clorox’s 2nd transaction in the United States.
  • This is The Clorox’s 1st transaction in California.

M&A Deal Summary
Date 1996-12-31
Target Armor All Products
Sector Consumer Products
Buyer(s) The Clorox
Deal Type Add-on Acquisition
Deal Value 400M USD

Target

Armor All Products

Aliso Viejo, California, United States
Armor All Products Corporation engages in making of car-care products.

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Buyer(S) 1

Buyer

The Clorox

Oakland, California, United States
Category Company
Founded 1913
Sector Consumer Products
Employees7,400
Revenue 7.1B USD (2024)
DESCRIPTION
Entrance to The Clorox Co.'s corporate headquarters in downtown Oakland, California.
Entrance to The Clorox Co.'s corporate headquarters in downtown Oakland, California.

The Clorox is a multinational manufacturer and marketer of consumer and professional products. Clorox sells its products primarily through mass retail outlets, e-commerce channels, distributors, and medical supply providers. Clorox's brands includes its namesake bleach and cleaning products, Kingsford charcoal, Pine-Sol cleaners, Liquid-Plumr, Poett home care products, Fresh Step cat litter, Glad bags, wraps and containers, Hidden Valley and KC Masterpiece dressings and sauces, Brita water-filtration products and Burt’s Bees natural personal care products. The Company also markets brands for professional services, including Clorox Healthcare and Dispatch infection control products for the healthcare industry. The Clorox was founded in 1913 and is based in Oakland, California.

DEAL STATS #
Overall 2 of 8
Sector: Consumer Products M&A 2 of 5
Type: Add-on Acquisition M&A Deals 2 of 7
State: California M&A 1 of 2
Country: United States M&A 2 of 8
Year: 1996 M&A 1 of 1
Size (of disclosed) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1990-01-01 Pine-Sol

United States

Pine-Sol a cleaning products for household purposes.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-01-08 Burt s Bees

Morrisville, North Carolina, United States

Burt's Bees, Inc. manufactures natural personal care products. It offers lip care products, including lip balms and creams, lip glosses, lip colors, and lip shimmers; face care products, including facial cleansers, exfoliates, facial toners, complexion mists, moisturizers, and eye creams; and body care products, including washes and soaps, moisturizing body lotions, oils, hand soaps, hand moisturizers, foot care products, and bath products.

Buy $925M
Mergr

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