M&A Deal Summary

The Clorox Acquires Nutranext

On March 12, 2018, The Clorox acquired consumer products company Nutranext from WM Partners for 700M USD

Acquisition Highlights
  • This is The Clorox’s 5th transaction in the Consumer Products sector.
  • This is The Clorox’s 2nd largest (disclosed) transaction.
  • This is The Clorox’s 8th transaction in the United States.
  • This is The Clorox’s 3rd transaction in Florida.

M&A Deal Summary
Date 2018-03-12
Target Nutranext
Sector Consumer Products
Buyer(s) The Clorox
Sellers(s) WM Partners
Deal Type Add-on Acquisition
Deal Value 700M USD

Target

Nutranext

Sunrise, Florida, United States
Nutranext LLC is a manufacturer and marketer of dietary supplement brands in the retail and e-commerce channels as well as in its direct-to-consumer business. Nutranext is based in Sunrise, Florida.

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Buyer(S) 1

Buyer

The Clorox

Oakland, California, United States
Category Company
Founded 1913
Sector Consumer Products
Employees8,100
Revenue 7.4B USD (2023)
DESCRIPTION
Entrance to The Clorox Co.'s corporate headquarters in downtown Oakland, California.
Entrance to The Clorox Co.'s corporate headquarters in downtown Oakland, California.

The Clorox is a multinational manufacturer and marketer of consumer and professional products. Clorox sells its products primarily through mass retail outlets, e-commerce channels, distributors, and medical supply providers. Clorox's brands includes its namesake bleach and cleaning products, Kingsford charcoal, Pine-Sol cleaners, Liquid-Plumr, Poett home care products, Fresh Step cat litter, Glad bags, wraps and containers, Hidden Valley and KC Masterpiece dressings and sauces, Brita water-filtration products and Burt’s Bees natural personal care products. The Company also markets brands for professional services, including Clorox Healthcare and Dispatch infection control products for the healthcare industry. The Clorox was founded in 1913 and is based in Oakland, California.

DEAL STATS #
Overall 8 of 8
Sector (Consumer Products) 5 of 5
Type (Add-on Acquisition) 7 of 7
State (Florida) 3 of 3
Country (United States) 8 of 8
Year (2018) 1 of 1
Size (of disclosed) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-22 Aplicare

Meriden, Connecticut, United States

Aplicare specializes in developing and manufacturing different forms of products for helping prevent skin infection from needles or surgery. The company sells its products to hospitals and to other companies that create kits for use by health care facilities.

Sell -

Seller(S) 1

SELLER

WM Partners

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2015
Size Middle-Market
Type Sector Focused
DESCRIPTION

WM Partners, LP is a middle-market private equity firm focused on the health and wellness industry. The Firm looks to invest in companies generating sales of $15 to $100 million. Prospective transaction types include management buyouts and growth financings. WM Partners was formed in 2015 and is based in Fort Lauderdale, Florida.

DEAL STATS #
Overall 1 of 2
Sector (Consumer Products) 1 of 2
Type (Add-on Acquisition) 1 of 1
State (Florida) 1 of 1
Country (United States) 1 of 2
Year (2018) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-02 Ultima Health Products

Bernardsville, New Jersey, United States

Ultima Health Products is a provider of sugar-free electrolyte hydration products. Ultima sells its products through distributors, retail chains, and various e-commerce platforms, and has a strong presence in the natural & specialty channel and a significantly growing presence in the e-commerce channel. Ultima Health Products was founded in 1996 and is based in Bernardsville, New Jersey.

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