M&A Deal Summary

The Clorox Acquires Burt s Bees

On January 8, 2008, The Clorox acquired consumer products company Burt s Bees from AEA Investors for 925M USD

Acquisition Highlights
  • This is The Clorox’s 3rd transaction in the Consumer Products sector.
  • This is The Clorox’s largest (disclosed) transaction.
  • This is The Clorox’s 3rd transaction in the United States.
  • This is The Clorox’s 1st transaction in North Carolina.

M&A Deal Summary

Date 2008-01-08
Target Burt s Bees
Sector Consumer Products
Buyer(s) The Clorox
Sellers(s) AEA Investors
Deal Type Add-on Acquisition
Deal Value 925M USD

Target

Burt s Bees

Morrisville, North Carolina, United States
Burt's Bees product display at a Walgreens pharmacy in Duluth, Minnesota.
Burt's Bees product display at a Walgreens pharmacy in Duluth, Minnesota.
Burt's Bees, Inc. manufactures natural personal care products. It offers lip care products, including lip balms and creams, lip glosses, lip colors, and lip shimmers; face care products, including facial cleansers, exfoliates, facial toners, complexion mists, moisturizers, and eye creams; and body care products, including washes and soaps, moisturizing body lotions, oils, hand soaps, hand moisturizers, foot care products, and bath products.

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Buyer(S) 1

Buyer

The Clorox

Oakland, California, United States

Category Company
Founded 1913
Sector Consumer Products
Employees8,100
Revenue 7.4B USD (2023)
DESCRIPTION
Entrance to The Clorox Co.'s corporate headquarters in downtown Oakland, California.
Entrance to The Clorox Co.'s corporate headquarters in downtown Oakland, California.

The Clorox is a multinational manufacturer and marketer of consumer and professional products. Clorox sells its products primarily through mass retail outlets, e-commerce channels, distributors, and medical supply providers. Clorox's brands includes its namesake bleach and cleaning products, Kingsford charcoal, Pine-Sol cleaners, Liquid-Plumr, Poett home care products, Fresh Step cat litter, Glad bags, wraps and containers, Hidden Valley and KC Masterpiece dressings and sauces, Brita water-filtration products and Burt’s Bees natural personal care products. The Company also markets brands for professional services, including Clorox Healthcare and Dispatch infection control products for the healthcare industry. The Clorox was founded in 1913 and is based in Oakland, California.


DEAL STATS #
Overall 3 of 8
Sector (Consumer Products) 3 of 5
Type (Add-on Acquisition) 3 of 7
State (North Carolina) 1 of 1
Country (United States) 3 of 8
Year (2008) 1 of 1
Size (of disclosed) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1996-12-31 Armor All Products

Aliso Viejo, California, United States

Armor All Products Corporation engages in making of car-care products.

Buy $400M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-01 Soy Vay Enterprises

Felton, California, United States

Soy Vay Enterprises, Inc. is a manufacturer of sauces, marinades, and dressings.

Buy -

Seller(S) 1

SELLER

AEA Investors

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1968
PE ASSETS 19.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

AEA Investors is a private investment firm focused on investing in and acquiring businesses headquartered primarily in the US, Europe, and China. AEA looks for companies operating in stable to growing industries with a proven ability to generate positive cash-flow. Broad sectors of interest include value-added industrial products/services, specialty chemicals, consumer products, and services. In addition to its primary middle-market private equity fund, AEA maintains additional funds targeted towards mezzanine financing, senior secured debt, and small business buyouts. AEA Investors was formed in 1968 and is based in New York City.


DEAL STATS #
Overall 12 of 79
Sector (Consumer Products) 2 of 8
Type (Add-on Acquisition) 4 of 26
State (North Carolina) 1 of 3
Country (United States) 10 of 71
Year (2008) 1 of 3
Size (of disclosed) 8 of 17
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-12-01 Rand McNally

Chicago, Illinois, United States

Rand McNally provides fleet management and commercial transportation solutions, connected vehicle technology, and consumer travel and education products. Rand McNally was founded in 1856 and is based in Chicago, Illinois.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-02-21 Performance Sports Group

Exeter, New Hampshire, United States

Performance Sports Groupis a developer and manufacturer of ice hockey, roller hockey, lacrosse, baseball and softball sports equipment, as well as related apparel and soccer apparel. Performance Sports Group was founded in 1927 and is based in Exeter, New Hampshire.

Buy $200M