M&A Deal Summary

The Carlyle Group and PSP Capital Partners Acquire DEPT

On December 20, 2019, private equity firm The Carlyle Group and family office PSP Capital Partners acquired marketing company DEPT from Waterland Private Equity

Acquisition Highlights
  • This is The Carlyle Group’s 12th and PSP Capital Partners’ 4th transaction in the Marketing sector.
  • This is The Carlyle Group’s 12th and PSP Capital Partners’ 1st transaction in the Netherlands.

M&A Deal Summary

Date 2019-12-20
Target DEPT
Sector Marketing
Buyer(s) The Carlyle Group
PSP Capital Partners
Sellers(s) Waterland Private Equity
Deal Type Secondary Buyout

Target

DEPT

Amsterdam, Netherlands
DEPT is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay, and more. DEPT merges creativity, technology, and data. DEPT was founded in 2015 and is based in Amsterdam, Netherlands.

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Buyer(S) 2

Buyer

The Carlyle Group

Washington, District of Columbia, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1987
PE ASSETS 435.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Carlyle's corporate headquarters on Pennsylvania Ave. in Washington, DC.
Carlyle's corporate headquarters on Pennsylvania Ave. in Washington, DC.

The Carlyle Group is a global investment firm that pursues private equity, credit, and real estate investments worldwide. Carlyle's private equity practice practice pursues buyouts, strategic minority equity investments, equity private placements, consolidations and buildups, and growth capital financings. With offices in 19 countries, Carlyle can easily target opportunities throughout North America, Europe, Asia, Australia, the Middle East/North Africa and Latin America. Broad sectors of interest include aerospace, defense, automotive and transportation, consumer, retail, energy and power, financial services, healthcare, industrial, infrastructure, technology services, business services, telecommunications and media. The Carlyle Group was formed in 1987 and is based in Washington DC.


DEAL STATS #
Overall 662 of 744
Sector (Marketing) 12 of 14
Type (Secondary Buyout) 103 of 130
Country (Netherlands) 12 of 13
Year (2019) 28 of 28
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-19 Anxin Apartment

Shanghai, China

Anxin Apartment provides employee housing solutions to corporates in the service sectors, focusing on first-tier and core second-tier cities. Anxin operates three brands: Happy Apartment, Cozy Apartment, and Reading Hotel, providing employee housing solutions to approximately 2,000 corporates in the service sectors. Anxin Apartment was founded in 2014 and is based in Shanghai, China.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-01 ARMADA

Spanish Fort, Alabama, United States

ARMADA is an independent provider specializing in preservation, structural and mechanical work, scaffolding/environmental containment, radiological and remediation services, staffing, and project management. ARMADA services the maritime, defense and industrial sectors. ARMADA is based in Spanish Fort, Alabama.

Buy -
DESCRIPTION

PSP Capital Partners is the family office for Penny Pritzker. PSP Capital looks to invest in real estate, investment funds/partnerships, as well as directly in companies. The direct investment group invests in established, profitable and growing businesses in partnership with management teams. PSP seeks to commit $15 to $100 million per transaction in a variety of transaction situations including special situations, consolidations, buyouts, and recapitalizations. Sectors of interest include business services, niche manufacturing, value-added distribution, and food/agribusiness. PSP Capital Partners is based in Chicago.


DEAL STATS #
Overall 5 of 8
Sector (Marketing) 4 of 4
Type (Secondary Buyout) 3 of 5
Country (Netherlands) 1 of 1
Year (2019) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-09 3Q Digital

Chicago, Illinois, United States

3Q Digital is a provider of digital marketing services. 3Q Digital was founded in 2008 and is based in Chicago, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-27 Ntiva

Mclean, Virginia, United States

Ntiva provides a full suite of outsourced IT services, including onsite support, remote monitoring, cloud services, backup and disaster recovery, and strategic consulting. The company enables its customers to outsource their IT infrastructure, allowing them to improve their performance, reduce costs and enhance security. Ntiva was founded in 2004 and is based in Mclean, Virginia.

Buy -

Seller(S) 1

SELLER

Waterland Private Equity

Bussum, Netherlands

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1999
PE ASSETS 4.0B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Waterland Private Equity Investments BV is a private equity firm focused on mid-sized company investments in Central Europe. Waterland looks for businesses with €10 to €200 million in revenue and generally seeks companies operating in fragmented markets or industries undergoing change as a result of: outsourcing, the aging population, and a growing population with increased purchasing power. The Firm typically partners with entrepreneurs and management teams to accelerate the growth of their businesses or complete buyouts and consolidation strategies. Waterland Private Equity Investments was formed in 1999 and is based in Bussum, the Netherlands.


DEAL STATS #
Overall 35 of 44
Sector (Marketing) 3 of 3
Type (Secondary Buyout) 18 of 23
Country (Netherlands) 12 of 15
Year (2019) 7 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-08 netgo

Borken, Germany

netgo is a provider of IT services, consulting services, cloud services, IT security consulting, and wholesale under one roof. The company offers the dual advantages of specialized expertise in specific client industries and markets along with one-stop shopping and delivering complete solutions from a single source. netgo was formed in 2007 and is based in Borken, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-28 binary

Essen, Germany

binary GmbH is an IT service provider, that focus on IT infrastructure, IT systems and Microsoft licensing, we stand by our customers as IT consultants, develop suitable solutions for individual requirements and implement them reliably. binary GmbH was established in 1992 and is based in Essen, Germany.

Buy -