M&A Deal Summary

The Boyne Valley Group Acquires Premier Foods’ Irish Brands

On December 15, 2011, The Boyne Valley Group acquired food company Premier Foods’ Irish Brands from Premier Foods for 41M EUR

Acquisition Highlights
  • This is The Boyne Valley Group’s 1st transaction in the Food sector.
  • This is The Boyne Valley Group’s 0th largest (disclosed) transaction.
  • This is The Boyne Valley Group’s 1st transaction in Iran.

M&A Deal Summary

Date 2011-12-15
Target Premier Foods’ Irish Brands
Sector Food
Buyer(s) The Boyne Valley Group
Sellers(s) Premier Foods
Deal Type Divestiture
Deal Value 41M EUR

Target

Premier Foods’ Irish Brands

Iran
Premier Foods’ Irish Brands comprising Chivers, Gateaux, McDonnells and the Erin licence (“the Irish Brands”)

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Buyer(S) 1

Buyer

The Boyne Valley Group

Drogheda, Ireland

Category Company
Founded 1966
Sector Food
DESCRIPTION

The Boyne Valley Group with companies spanning 33 categories of Food, Personal Care and Home Care products. Our brand portfolio has made us market leaders in 16 categories in which we operate with much loved local brands including Killeen, Don Carlos, Giovanni di Firenze, Boyne Valley Honey, Chives, McDonnells and Erin.


DEAL STATS #
Overall 1 of 1
Sector (Food) 1 of 1
Type (Divestiture) 1 of 1
Country (Iran) 1 of 1
Year (2011) 1 of 1

Seller(S) 1

SELLER

Premier Foods

St Albans, United Kingdom

Category Company
Founded 1975
Sector Food
Employees4,000
Revenue 1.1B GBP (2024)
DESCRIPTION

Premier Foods is a manufacturer and distributer of branded and own label food products in the United Kingdom, other European countries, and internationally. It operates through grocery, sweet treats, and international segments. Premier Foods was founded in 1975 and is based in St Albans, the United Kingdom.


DEAL STATS #
Overall 6 of 9
Sector (Food) 5 of 8
Type (Divestiture) 5 of 7
Country (Iran) 1 of 1
Year (2011) 4 of 4
Size (of disclosed) 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-08 Premier s Brookes Avana

United Kingdom

Premier's Brookes Avana business comprising of RF Brookes chilled foods and Avana Bakeries

Sell £30M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-07-01 Vinegar and Sour Pickles Business/Premier Foods

United Kingdom

Vinegar and Sour Pickles Business comprises vinegar and sour pickles business under the brand names Sarson’s, Dufrais, and Haywards.

Sell -