Secondary Buyout • Consumer Products

The Blackstone Group Acquires Supergoop!

On December 20, 2021, private equity firm The Blackstone Group acquired consumer products company Supergoop! from Encore Consumer Capital

Acquisition Context
  • This is The Blackstone Group’s 6th transaction in the Consumer Products sector.
  • This is The Blackstone Group’s 193rd transaction in the United States.
  • This is The Blackstone Group’s 33rd transaction in Texas.

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M&A Deal Summary

Date December 20, 2021
Target Supergoop!
Sector Consumer Products
Buyer(s) The Blackstone Group
Sellers(s) Encore Consumer Capital
Deal Type Secondary Buyout

Target Company

Supergoop!

San Antonio, Texas, United States
Supergoop! is a skincare brand advancing the notion of SPF all-day, every day. Supergoop! is the only prestige skincare brand 100% dedicated to suncare, making it easy to incorporate UV protection into the daily routine. Supergoop! was founded in 2007 and is based in San Antonio, Texas.
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Buyer Overview 1

Buyer

The Blackstone Group

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1987
PE ASSETS 394.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

The Blackstone Group is a global alternative investment management firm. The Firm's investment activities span real estate, secondary investments, hedge funds, credit, infrastructure, and private equity. Blackstone's private equity group targets opportunities globally including buyout acquisitions of established companies, development projects, growth equity financings, and industry consolidations. Sectors of interest include automotive, healthcare, chemicals, industrial, commercial property, lodging, communications, media/publishing, consumer & retail, packaging, consumer products, pharmaceuticals, energy, technology, entertainment, telecommunications, financial services, theme parks, food & beverage, and transportation. Blackstone's private equity real estate group looks for opportunities across North/South America, Asia, Australia/New Zealand, and Europe. The real estate group will consider both equity and debt investments. Areas of interest include healthcare, hotel, industrial, office, residential, and retail. The Blackstone Group was formed in 1987 and is based in New York, New York.


Deal Context for Buyer #
Overall 305 of 365
Sector: Consumer Products 6 of 6
Type: Secondary Buyout 67 of 90
State: Texas 33 of 37
Country: United States 193 of 231
Year: 2021 27 of 27
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-07 Cloudreach

London, United Kingdom

Cloudreach is a cloud computing consultancy, focused on the implementation and operational support of public cloud services, including Amazon Web Services, Microsoft Azure, and Google Cloud Platform. Cloudreach was founded in 2009 and is based in London, England.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-18 Phoenix Tower International

Boca Raton, Florida, United States

Phoenix Tower International owns and operates towers and other wireless infrastructure and related sites. Phoenix Tower International was founded in 2013 and is based in Boca Raton, Florida.

Buy -

Seller Profile 1

SELLER

Encore Consumer Capital

San Francisco, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2005
PE ASSETS 600M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Encore Consumer Capital is a specialist private equity firm focused on the food and consumer products industries. Specific areas of interest include food and beverage, health and beauty care, pet, automotive aftermarket, infant and children's products, and leisure products. Encore prefers companies in revenues of $10 - $100 million. It looks to invest $5 - $40 million. Encore generally invests in control situations but will consider select minority investments. Encore will not invest in restaurant-only or retail-only companies. Encore operates in partnership with Encore Associates, a strategic advisory firm. Encore Consumer Capital was formed in 2005 and is based in San Francisco.


Deal Context for Seller #
Overall 18 of 24
Sector: Consumer Products 8 of 8
Type: Secondary Buyout 3 of 4
State: Texas 1 of 1
Country: United States 17 of 23
Year: 2021 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-23 Love Wellness

New York, New York, United States

Love Wellness is a women’s health and wellness brand specializing in supplements, multivitamins, OTC suppositories, and feminine hygiene. Love Wellness was formed in 2016 and is based in New York, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-01 4505 Meats

San Francisco, California, United States

4505 Meats is a producer of premium meat snacks, selling antibiotic-free pork rinds and cracklings. 4505 Meats produces humanely raised, antibiotic- and hormone-free pork rinds, first developed in Farr’s apartment kitchen. 4505 Meats was founded in 2009 and is based in San Francisco, California.

Sell -