M&A Deal Summary

The Blackstone Group Acquires New Tradition

On June 12, 2023, private equity firm The Blackstone Group acquired marketing company New Tradition

Acquisition Highlights
  • This is The Blackstone Group’s 3rd transaction in the Marketing sector.
  • This is The Blackstone Group’s 197th transaction in the United States.
  • This is The Blackstone Group’s 22nd transaction in New York.

M&A Deal Summary
Date 2023-06-12
Target New Tradition
Sector Marketing
Buyer(s) The Blackstone Group
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) Solomon Partners (Financial)
Lowenstein Sandler (Legal)

Target

New Tradition

New York, New York, United States
New Tradition is an Out-Of-Home media company and an independent operator of large-format digital and static signage. With a focus on urban core environments, it provides advertising platforms for national brands and advertising agencies throughout the country. New Tradition is based in New York, New York.

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Buyer(S) 1

Buyer

The Blackstone Group

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1987
PE ASSETS 131.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

The Blackstone Group is a global alternative investment management firm. The Firm's investment activities span real estate, secondary investments, hedge funds, credit, infrastructure, and private equity. Blackstone's private equity group targets opportunities globally including buyout acquisitions of established companies, development projects, growth equity financings, and industry consolidations. Sectors of interest include automotive, healthcare, chemicals, industrial, commercial property, lodging, communications, media/publishing, consumer & retail, packaging, consumer products, pharmaceuticals, energy, technology, entertainment, telecommunications, financial services, theme parks, food & beverage, and transportation. Blackstone's private equity real estate group looks for opportunities across North/South America, Asia, Australia/New Zealand, and Europe. The real estate group will consider both equity and debt investments. Areas of interest include healthcare, hotel, industrial, office, residential, and retail. The Blackstone Group was formed in 1987 and is based in New York, New York.

DEAL STATS #
Overall 314 of 337
Sector (Marketing) 3 of 3
Type (Buyout (LBO, MBO, MBI)) 74 of 76
State (New York) 22 of 22
Country (United States) 197 of 211
Year (2023) 2 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-05 MB Aerospace

Motherwell, United Kingdom

MB Aerospace is a provider of precision aero-engine component manufacturing and repair services serving major aerospace and defense engine OEMs, Tier 1 suppliers, and MRO providers. MB Aerospace was founded in and is based in Motherwell, Scotland.

Sell $740M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-31 Energy Exemplar

Adelaide, Australia

Energy Exemplar is a developer and marketer of the PLEXOS and Aurora suite of energy market simulation and modeling software. PLEXOS is used across every region of the world for a wide range of applications, from short-term analysis to long-term planning studies. Energy Exemplar was formed in 1999 and is based in Adelaide, Australia.

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Product

Company

Legal