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  6. The Advertising Research Foundation Acquires Coalition for Innovative Media Measurement

M&A Deal Summary

The Advertising Research Foundation Acquires Coalition for Innovative Media Measurement

On October 17, 2018, The Advertising Research Foundation acquired marketing company Coalition for Innovative Media Measurement

Acquisition Highlights
  • This is The Advertising Research Foundation’s 1st transaction in the Marketing sector.
  • This is The Advertising Research Foundation’s 1st transaction in the United States.
  • This is The Advertising Research Foundation’s 1st transaction in New York.

M&A Deal Summary
Date 2018-10-17
Target Coalition for Innovative Media Measurement
Sector Marketing
Buyer(s) The Advertising Research Foundation
Deal Type Add-on Acquisition

Target

Coalition for Innovative Media Measurement

New York, New York, United States
Coalition for Innovative Media Measurement is a group of buyers and sellers of advertising supported media formed to promote innovation and explore new high quality ways to measure audiences across traditional and new media in the United States. Coalition for Innovative Media Measurement was founded in 2009 and is based in New York City.

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Buyer(S) 1

Buyer

The Advertising Research Foundation

New York, New York, United States
Category Company
Founded 1936
Sector Marketing
DESCRIPTION

The Advertising Research Foundation is a provider in advertising research among brand advertisers, agencies, media and research firms. The Advertising Research Foundation was founded in 1936 and is based in New York City.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2018 M&A 1 of 1
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