Investment Summary

The Abraaj Group Invests In Société d’Articles Hygiéniques SA

On January 18, 2016, asset manager The Abraaj Group invested in consumer products company Société d’Articles Hygiéniques SA

Investment Highlights
  • This is The Abraaj Group’s 5th transaction in the Consumer Products sector.
  • This is The Abraaj Group’s 8th transaction in Tunisia.

Investment Summary
Date 2016-01-18
Target Société d’Articles Hygiéniques SA
Sector Consumer Products
Investor(s) The Abraaj Group
Deal Type Growth Capital

Target

Société d’Articles Hygiéniques SA

Tunis, Tunisia
Société d’Articles Hygiéniques SA is a personal care products manufacturer.

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Investor(S) 1

Investor

The Abraaj Group

Dubai, United Arab Emirates
Category Asset Manager
Founded 2002
PE ASSETS 7.4B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Abraaj Capital Limited is a private equity firm that seeks investments in the Middle East, North Africa, and South Asia. Abraaj looks for stable, mature businesses and uses a 'buy and build' strategy for growth. Areas of interest include aerospace, healthcare, transportation, financial services, leisure, education, energy, and manufacturing. In addition to its buyout and growth capital investments, Abraaj also invests in real estate and infrastructure. Abraaj Capital was formed in 2002 and is based in Dubai.

DEAL STATS #
Overall 171 of 182
Sector (Consumer Products) 5 of 5
Type (Growth Capital) 14 of 15
Country (Tunisia) 8 of 9
Year (2016) 4 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-18 SAH

Ariana, Tunisia

SAH is Tunisia's producer of absorbent hygiene products. SAH produces baby care, feminine care, incontinence care, and related paper products under the Lilas brand. SAH is seeking to expand its product range and grow market share in the North African markets of Tunisia, Algeria, and Mauritania as well as accelerate its development in sub-Saharan Africa. SAH was founded in 1994 and is based in Ariana, Tunisia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-01 TF Value Mart

Petaling Jaya, Malaysia

TF Value Mart is a hypermarket chain, primarily focused on food and other essentials. It operates a low-cost business model, delivering its products in a no-frills but comfortable environment. The company’s focus is on towns with populations of between 80,000 and 150,000 that are situated away from the major urban centers, where competition is more intense. TF Value Mart was founded in 1957 and is based in Petaling Jaya, Malaysia.

Sell -
Mergr

Product

Company

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