M&A Deal Summary

TH Lee Putnam Ventures and Icarus Investments Acquire Parago

On January 1, 1999, growth capital firm TH Lee Putnam Ventures and private equity firm Icarus Investments acquired marketing company Parago

Acquisition Highlights
  • This is TH Lee Putnam Ventures’ 1st and Icarus Investments’ 1st transaction in the Marketing sector.
  • This is TH Lee Putnam Ventures’ 1st and Icarus Investments’ 1st transaction in the United States.
  • This is TH Lee Putnam Ventures’ 1st and Icarus Investments’ 1st transaction in Texas.
Investment Fate
  • Parago was sold to a publicly-traded strategic buyer in 2014 for 290M USD.

M&A Deal Summary

Date 1999-01-01
Target Parago
Sector Marketing
Buyer(s) TH Lee Putnam Ventures
Icarus Investments
Deal Type Buyout (LBO, MBO, MBI)

Target

Parago

Lewisville, Texas, United States
Parago provides a proprietary, promotional marketing technology platform that helps clients reduce promotional program costs, increase sales, and enhance customer relationships. The company?s products, PromoCenter, ValueRewards, and KnowledgeCenter, have all been developed collectively with the objective of leveraging Internet-based technology, processes and resources to make promotional marketing programs more efficient and effective resulting in an improved bottom line and happier customers for our clients.

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Buyer(S) 2

Buyer

TH Lee Putnam Ventures

New York, New York, United States

Category Growth Capital Firm
Founded 1999
PE ASSETS 1.1B USD
Size Large
Type Sector Focused
DESCRIPTION

TH Lee Putnam Ventures (THLPV) is a technology-focused private equity firm affiliated with Thomas H. Lee Partners and Putnam Investments. THLPV's primary focus is on later-stage venture investments, but the firm will also consider public entities, middle market buyouts, recapitalizations and spinouts of corporate divisions. A typical investment is between $20 and $50 million. TH Lee Putnam Ventures was formed in 1999 and is based in New York City.


DEAL STATS #
Overall 1 of 10
Sector: Marketing M&A 1 of 1
Type: Buyout (LBO, MBO, MBI) M&A Deals 1 of 3
State: Texas M&A 1 of 2
Country: United States M&A 1 of 9
Year: 1999 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2002-03-12 4R Systems

Berwyn, Pennsylvania, United States

4R Systems provides advanced planning software that allows retailers of short life cycle products (e.g., groceries, fashion apparel, popular music) to make better purchasing decisions by using early season or test sales to improve their forecast. 4R Systems was formed in 1999 and is based in Berwyn, Pennsylvania.

Buy -
Buyer

Icarus Investments

Dallas, Texas, United States

Category Private Equity Firm
Founded 1997
Size Small
Type Sector Agnostic
DESCRIPTION

Icarus Investments is a private equity firm focused on acquiring/investing in businesses in out of favor industries. Icarus will consider opportunities in a variety of sectors and looks to make acquisitions in partnership with management. Icaurus Investments was formed in 1997 and is based in Dallas, Texas.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Buyout (LBO, MBO, MBI) M&A Deals 1 of 1
State: Texas M&A 1 of 1
Country: United States M&A 1 of 1
Year: 1999 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-07-16 VeriCenter

Houston, Texas, United States

VeriCenter (current news) is the IT infrastructure and managed services company that provides a comprehensive range of secure, reliable, enterprise-level IT operations. These fully managed services are centrally delivered through automated systems to the company?s nationwide data centers or customer locations. VeriCenter's solutions help maintain and improve all levels of enterprise service and support while extending IT departments' in-house capabilities. VeriCenter customers rely on the company's expertise for hosting, security, monitoring, OS & database administration, and storage & tape backup requirements. Customers benefit from scalable, cost controlled, premium IT services and infrastructure all from one source.

Sell -