M&A Deal Summary

Testimonial Hero Acquires Applause Lab

On November 16, 2020, Testimonial Hero acquired marketing company Applause Lab

Acquisition Highlights
  • This is Testimonial Hero’s 1st transaction in the Marketing sector.
  • This is Testimonial Hero’s 1st transaction in the United States.

M&A Deal Summary

Date 2020-11-16
Target Applause Lab
Sector Marketing
Buyer(s) Testimonial Hero
Deal Type Add-on Acquisition

Target

Applause Lab

United States
Applause Lab, Inc. is a technology-enabled video testimonial platform.

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Buyer(S) 1

Buyer

Testimonial Hero

Somerville, Massachusetts, United States

Category Company
Founded 2017
Sector Marketing
DESCRIPTION

Testimonial Hero is a B2B video customer video company. Testimonial Hero makes the creation of stunning video testimonials effortless, so marketing leaders can more easily engage buyers, better communicate value, and reduce friction in the sales process. Testimonial Hero was founded in 2017 and is based in Somerville, Massachusetts.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United States M&A 1 of 1
Year: 2020 M&A 1 of 1