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  5. Teradata - Marketing Applications Acquires FlxOne B.V.

M&A Deal Summary

Teradata - Marketing Applications Acquires FlxOne B.V.

On October 19, 2015, Teradata - Marketing Applications acquired internet software and services company FlxOne B.V.

Acquisition Highlights
  • This is Teradata - Marketing Applications’ 1st transaction in the Internet Software and Services sector.
  • This is Teradata - Marketing Applications’ 1st transaction in the Netherlands.

M&A Deal Summary
Date 2015-10-19
Target FlxOne B.V.
Sector Internet Software and Services
Buyer(s) Teradata - Marketing Applications
Deal Type Add-on Acquisition

Target

FlxOne B.V.

Eindhoven, Netherlands
FlxOne B.V. is a provider of cloud based programmatic buying.

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Buyer(S) 1

Buyer

Teradata - Marketing Applications

Indianapolis, Indiana, United States
Category Company
Founded 1998
Sector Internet Software and Services
Employees355
DESCRIPTION

Teradata Marketing Applications is a provider of marketing cloud applications and services, including solutions for Marketing Resource Management, Digital Marketing, Omni-Channel Marketing and Data Management.

DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: Netherlands M&A 1 of 1
Year: 2015 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-07-14 Then

Wokingham, United Kingdom

Then Ltd. is an independent developer of marketing resource management (MRM) software that enhances the brand, marketing and sales functions of dynamic organizations.

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