M&A Deal Summary

Teradata Acquires Teradata - Marketing Applications

On January 24, 2011, Teradata acquired internet software and services company Teradata - Marketing Applications from First Analysis for 525M USD

Acquisition Highlights
  • This is Teradata’s 1st transaction in the Internet Software and Services sector.
  • This is Teradata’s largest (disclosed) transaction.
  • This is Teradata’s 7th transaction in the United States.
  • This is Teradata’s 1st transaction in Indiana.
Investment Fate
  • Teradata - Marketing Applications was divested to a consortium of buyers in 2016.
  • Teradata - Marketing Applications merged with another company in 2016.

M&A Deal Summary
Date 2011-01-24
Target Teradata - Marketing Applications
Sector Internet Software and Services
Buyer(s) Teradata
Sellers(s) First Analysis
Deal Type Add-on Acquisition
Deal Value 525M USD

Target

Teradata - Marketing Applications

Indianapolis, Indiana, United States
Teradata Marketing Applications is a provider of marketing cloud applications and services, including solutions for Marketing Resource Management, Digital Marketing, Omni-Channel Marketing and Data Management.

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Buyer(S) 1

Buyer

Teradata

Dayton, Ohio, United States
Category Company
Founded 1979
Sector Information Technology
Employees7,543
Revenue 1.8B USD (2023)
DESCRIPTION
Teradata office in El Segundo, California.
Teradata office in El Segundo, California.

Teradata is a provider of analytic data platforms, marketing and analytic applications, and related consulting services. The Company's analytic data platforms are comprised of software, hardware, and related business consulting and support services. It helps customers access and manage data and extract business value and insight from their data. Teradata was founded in 1979 and is based in Dayton, Ohio.

DEAL STATS #
Overall 7 of 16
Sector (Internet Software and Services) 1 of 4
Type (Add-on Acquisition) 6 of 15
State (Indiana) 1 of 1
Country (United States) 7 of 13
Year (2011) 1 of 2
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-08-10 Kickfire

Santa Clara, California, United States

Kickfire is an analytic appliance vendor known for its use of the open-source MySQL database and a SQL processing chip to boost query performance.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-03-03 Aster Data Systems

San Carlos, California, United States

Aster Data Systems, Inc., offers data management and complex analytics for diverse and big data, enabling the powerful combination of cost-effective storage and ultra-fast analysis of relational and non-relational data. Aster nCluster is an analytic platform that incorporates a massively parallel processing (MPP) hybrid row and column database with an integrated analytics engine, allowing application logic to execute with data to deliver breakthrough performance and scalability.

Buy $263M

Seller(S) 1

SELLER

First Analysis

Chicago, Illinois, United States

Investor Investor Investor Investor Investor

Category Venture Capital Firm
Founded 1981
PE ASSETS 800M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

First Analysis is a financial advisory and investment firm. First Analysis' private equity arm targets investments in growth companies at all stages of development. The Group looks for opportunities based primarily in the US and can commit up to $10 million of equity per transaction. Sectors of particular interest include outsourced services, (business/government services, education, environmental services, healthcare services, marketing services); information technology, (business integration, call centers, healthcare IT, network security, open source, sensor systems, transaction processing); and chemistry enabled businesses (advanced materials, chemicals, healthcare products, polymers, purification). First Analysis was formed in 1981 and is based in Chicago, Illinois.

DEAL STATS #
Overall 45 of 71
Sector (Internet Software and Services) 1 of 4
Type (Add-on Acquisition) 33 of 51
State (Indiana) 2 of 2
Country (United States) 45 of 70
Year (2011) 1 of 6
Size (of disclosed) 6 of 22
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-28 ReSearch Pharmaceutical Services

Fort Washington, Pennsylvania, United States

ReSearch Pharmaceutical Services, Inc. is a provider of integrated global clinical development solutions to the bio-pharmaceutical industry based on its comprehensive therapeutic expertise, robust clinical operations infrastructure, and highly trained and experienced employee base.

Sell $227M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-03-04 LifeStar Response

Totowa, New Jersey, United States

LIfeStar, through its two divisions, provides logistical nationwide services, including specialized transportation, language translation, and coordination services, to the healthcare industry. LifeStar Response provides emergency and non-emergency ambulance and wheelchair-van transportation services to public and private sector healthcare programs, healthcare facilities, and HMOs. AccessOnTime provides logistical and transportation services to private and public sector workers' compensation insurance companies, larger self-insuring organizations, case management companies, third party administrators and large service providers.

Sell -
Mergr

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