Add-on Acquisition • Consumer Products

Tenth Avenue Commerce Acquires Oughton

On October 20, 2022, Tenth Avenue Commerce acquired consumer products company Oughton

Acquisition Context
  • This is Tenth Avenue Commerce’s 1st transaction in the Consumer Products sector.
  • This is Tenth Avenue Commerce’s 2nd transaction in the United States.
  • This is Tenth Avenue Commerce’s 1st transaction in Washington.

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M&A Deal Summary

Date October 20, 2022
Target Oughton
Sector Consumer Products
Buyer(s) Tenth Avenue Commerce
Deal Type Add-on Acquisition

Target Company

Oughton

Bingen, Washington, United States
Oughton is a handcrafted luxury goods brand for riders and non-riders alike. The classic, timeless creations include handbags, luggage, and accessories steeped in equestrian traditions. The product lines are designed to equip horsewomen to carry their passion for horses beyond the barn aisle to the workplace and into the next generation. Oughton luxury goods become heirlooms that carry the patina of their ancestors' travels with pride. Oughton is based in Bingen, Washington.
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Buyer Overview 1

Buyer

Tenth Avenue Commerce

New York, New York, United States

Category Company
Sector E-Commerce
DESCRIPTION

Tenth Avenue Commerce is a collection of consumer-driven businesses and brands, leveraging a digital marketing platform, common distribution channels, and shared innovative practices and ideas. The Company is headquartered in New York City.


Deal Context for Buyer #
Overall 2 of 2
Sector: Consumer Products 1 of 1
Type: Add-on Acquisition 2 of 2
State: Washington 1 of 1
Country: United States 2 of 2
Year: 2022 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-12 Lula s Garden

Inglewood, California, United States

Lula's Garden is a gifting company specializing in everyday and corporate gifting. An industry leader in the succulent gifting space, every garden arrives potted in a self-sustaining gift box that is designed to serve as a planter. The Company is headquartered in Inglewood, California.

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