M&A Deal Summary

Tenth Avenue Commerce Acquires Lula s Garden

On January 12, 2022, Tenth Avenue Commerce acquired e-commerce company Lula s Garden

Acquisition Highlights
  • This is Tenth Avenue Commerce’s 1st transaction in the E-Commerce sector.
  • This is Tenth Avenue Commerce’s 1st transaction in the United States.
  • This is Tenth Avenue Commerce’s 1st transaction in California.

M&A Deal Summary
Date 2022-01-12
Target Lula s Garden
Sector E-Commerce
Buyer(s) Tenth Avenue Commerce
Deal Type Add-on Acquisition

Target

Lula s Garden

Inglewood, California, United States
Lula's Garden is a gifting company specializing in everyday and corporate gifting. An industry leader in the succulent gifting space, every garden arrives potted in a self-sustaining gift box that is designed to serve as a planter. The Company is headquartered in Inglewood, California.

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Buyer(S) 1

Buyer

Tenth Avenue Commerce

New York, New York, United States
Category Company
Sector E-Commerce
DESCRIPTION

Tenth Avenue Commerce is a collection of consumer-driven businesses and brands, leveraging a digital marketing platform, common distribution channels, and shared innovative practices and ideas. The Company is headquartered in New York City.

DEAL STATS #
Overall 1 of 2
Sector (E-Commerce) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (California) 1 of 1
Country (United States) 1 of 2
Year (2022) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-20 Oughton

Bingen, Washington, United States

Oughton is a handcrafted luxury goods brand for riders and non-riders alike. The classic, timeless creations include handbags, luggage, and accessories steeped in equestrian traditions. The product lines are designed to equip horsewomen to carry their passion for horses beyond the barn aisle to the workplace and into the next generation. Oughton luxury goods become heirlooms that carry the patina of their ancestors' travels with pride. Oughton is based in Bingen, Washington.

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