M&A Deal Summary

Tempest Acquires Sports Tourism Index

On September 5, 2023, Tempest acquired information technology company Sports Tourism Index from Huddle Up Group

Acquisition Highlights
  • This is Tempest’s 1st transaction in the Information Technology sector.
  • This is Tempest’s 1st transaction in the United States.
  • This is Tempest’s 1st transaction in Arizona.

M&A Deal Summary
Date 2023-09-05
Target Sports Tourism Index
Sector Information Technology
Buyer(s) Tempest
Sellers(s) Huddle Up Group
Deal Type Divestiture

Target

Sports Tourism Index

Phoenix, Arizona, United States
Sports Tourism Index is a tool that helps destinations evaluate their position in the sports tourism market in three areas: Destination Strengths (analyze the strengths of your community as a host destination for sporting events), Opportunities (identify areas of opportunity as a sports tourism community and Competitive Analysis (determine clients destination’s standing relative to its competitive set). Sports Tourism Index is based in Phoenix, Arizona.

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Buyer(S) 1

Buyer

Tempest

Philadelphia, Pennsylvania, United States
Category Company
Sector Marketing
DESCRIPTION

Tempest provides CRM, Web, and Digital Marketing solutions that empower innovative Destination Organizations to grow and make a positive impact in their communities. Tempest is based in Philadelphia, Pennsylvania.

DEAL STATS #
Overall 1 of 1
Sector (Information Technology) 1 of 1
Type (Divestiture) 1 of 1
State (Arizona) 1 of 1
Country (United States) 1 of 1
Year (2023) 1 of 1

Seller(S) 1

SELLER

Huddle Up Group

Phoenix, Arizona, United States
Category Company
Sector Business Services
DESCRIPTION

Huddle Up Group is a sports tourism consultancy that supports sports organizations through strategic planning, facility feasibility studies, and Scout data platforms. Huddle Up Group is based in Phoenix, Arizona.

DEAL STATS #
Overall 1 of 1
Sector (Information Technology) 1 of 1
Type (Divestiture) 1 of 1
State (Arizona) 1 of 1
Country (United States) 1 of 1
Year (2023) 1 of 1
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