M&A Deal Summary

TELUS Acquires WillowTree

On October 27, 2022, TELUS acquired information technology company WillowTree from Insignia Capital Group for 1.2B USD

Acquisition Highlights
  • This is TELUS’s 3rd transaction in the Information Technology sector.
  • This is TELUS’s largest (disclosed) transaction.
  • This is TELUS’s 5th transaction in the United States.
  • This is TELUS’s 1st transaction in Virginia.

M&A Deal Summary

Date 2022-10-27
Target WillowTree
Sector Information Technology
Buyer(s) TELUS
Sellers(s) Insignia Capital Group
Deal Type Add-on Acquisition
Deal Value 1.2B USD

Target

WillowTree

Charlottesville, Virginia, United States
WillowTree is a provider of digital strategy, user experience design, and app development services for a wide range of Fortune 500 companies. WillowTree is a mobile strategy, UX design, and app development services company whose focus is to bridge the highest level of consumer user experience with enterprise-grade deployments and security. WillowTree was founded in 2007 and is based in Charlottesville, Virginia.

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Buyer(S) 1

Buyer

TELUS

Vancouver, British Columbia, Canada

Category Company
Founded 2005
Sector Information Technology
Employees74,590
Revenue 2.7B USD (2023)
DESCRIPTION

TELUS is a global provider of customer service, IT, and business process services to industry leaders across the telecommunications, utilities, high tech, gaming, finance, retail, e-commerce, travel and logistics, and health care sectors. With over 175 million customer interactions supported annually via voice, email, chat, and social media, across the telecommunications, utilities, high tech, gaming, finance, retail, e-commerce, travel and logistics, and health care industries, TELUS International enables customer experience innovation through spirited teamwork, agile thinking, and a caring culture that puts customers first. TELUS was incorporated in 2005 and is based in Vancouver, Brittish Columbia.


DEAL STATS #
Overall 7 of 7
Sector (Information Technology) 3 of 3
Type (Add-on Acquisition) 7 of 7
State (Virginia) 1 of 1
Country (United States) 5 of 5
Year (2022) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-06 Playment

Bangalore, India

Playment is a provider in data annotation and computer vision tools and services specialized in 2D and 3D image, video and LiDAR (light detection and ranging) - a remote sensing method that uses laser pulses to measure variable distances. Playment was founded in 2015 and is based in Bangalore, India.

Buy -

Seller(S) 1

SELLER

Insignia Capital Group

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2011
PE ASSETS 1.3B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Insignia Capital Group is a private equity firm focused on growth-oriented, lower middle-market companies throughout North America. The Firm targets profitable businesses with $5 to $30 million of EBITDA. Prospective transaction situations include management buyouts, corporate carve-outs, public-to-private transactions, build-ups, recapitalizations, growth equity investment,s and strategic minority investments. Insignia Capital was Insignia Capital Group was established in 2011 and is headquartered in Walnut Creek, California.


DEAL STATS #
Overall 3 of 3
Sector (Information Technology) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Virginia) 1 of 1
Country (United States) 3 of 3
Year (2022) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-08 New Engen

Seattle, Washington, United States

New Engen is a growth-obsessed integrated marketing agency with deep, industry-shaping expertise across media, creative, market research, and analytics. It partners with the world's most innovative brands to accelerate the execution of winning ideas in a rapidly shifting market to achieve breakthrough results. New Engen was founded in 2016 and is based in Seattle, Washington.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-01 Fueled

New York City, New York, United States

Fueled is a provider of digital transformation agency servicing a range of unicorn startups, global brands, and fortune 500 companies. We strategize, design, and develop user-facing technology that wins in the marketplace. With the capabilities of an international agency and the ethos of a startup, Fueled builds uniquely innovative products that delight users and drive value for our clients. Our team consists of the types of hackers and rule-breakers typically found at startups instead of agencies, dev shops, or design studios. Fueled is based in New York City.

Buy -