M&A Deal Summary

Telstra Acquires Ooyala

On August 12, 2014, Telstra acquired digital media company Ooyala from Ropart Asset Management for 270M USD

Acquisition Highlights
  • This is Telstra’s 1st transaction in the Digital Media sector.
  • This is Telstra’s 2nd largest (disclosed) transaction.
  • This is Telstra’s 1st transaction in the United States.
  • This is Telstra’s 1st transaction in California.
Investment Fate
  • Ooyala was sold to management in 2018.

M&A Deal Summary
Date 2014-08-12
Target Ooyala
Sector Digital Media
Buyer(s) Telstra
Sellers(s) Ropart Asset Management
Deal Type Add-on Acquisition
Deal Value 270M USD

Target

Ooyala

Mountain View, California, United States
Ooyala, Inc. is a online video management, publishing, analytics and monetization. Company integrated suite of technologies and services give content owners the power to expand audiences and the deep insights that drive increased viewer engagement and revenue from video. Ooyala serves hundreds of global media companies and marketers including Bloomberg, Dell, ESPN, Fremantle Media, Sephora, Telegraph Media Group, Vans, Whole Foods and Yahoo! Japan.

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Buyer(S) 1

Buyer

Telstra

Sydney, Australia
Category Company
Founded 1901
Sector Communications
Revenue 22.5B AUD (2024)
DESCRIPTION

Telstra provides telecommunications and information products and services through its Australian and offshore operations. TLS has a wide range of businesses namely fixed broadband, mobile, data and IP, network application & services (NAS), digital media and international. Telstra was founded in 1901 and is based in Sydney, Australia.

DEAL STATS #
Overall 6 of 18
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 4 of 14
State (California) 1 of 1
Country (United States) 1 of 1
Year (2014) 2 of 5
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-20 O2 Networks Pty

South Melbourne, Australia

O2 Networks Pty Ltd is a Australian provider of network and security consulting and integration services for Australian enterprise customers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-15 IdeaObject Software Pvt.

Chennai, India

IdeaObject Software Pvt. Ltd. is a health software developer.

Buy -

Seller(S) 1

SELLER

Ropart Asset Management

Greenwich, Connecticut, United States

Investor

Category Private Equity Firm
Founded 2001
Size Small
Type Sector Agnostic
DESCRIPTION

Ropart Asset Management (RAM) is a private equity firm that provides both debt and equity capital to small and middle market companies. RAM segments its investment activity between platform investments, mezzanine situations, and growth capital financings. For platform investments, RAM requires control and targets generally targets businesses with recurring revenue ($10 to $150 million) and clear opportunities for value-added change. The Firm generally looks to invest $3 to $15 million in businesses valued up to $100 million. Areas of interest include business services, industrial services, direct marketing, software/technology, consumer products, value-added distributions, infrastructure/logistics, human capital, hobbies/crafts, franchisors, financial services and healthcare services. Ropart Asset Management was founded in 2001 and is based in Greenwich, Connecticut.

DEAL STATS #
Overall 14 of 16
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 13 of 15
State (California) 3 of 3
Country (United States) 14 of 16
Year (2014) 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-18 Visalus Sciences

Troy, Michigan, United States

Visalus Sciences LLC, sells a variety of nutritional, weight management, and energy products under its Body By Vi, Vi-Pak, Trim Slim Shape, ViSalus Nutritionals, and Neuro lines. The company sells products through a vast network of distributors, including many individuals and customers. To support the sales success of its network, ViSalus markets industry leading tools, including multimedia, literature, and events.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-20 RootMetrics

Bellevue, Washington, United States

RootMetrics is a provider of mobile analytics that offers insights into the consumer mobile experience. RootMetrics provides data on mobile network performance to help people make more informed mobile decisions. RootMetrics was founded in 2008 and is based in Bellevue, Washington.

Sell -
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