M&A Deal Summary

Telmex International S.A.B. de C.V. Acquires Seccion Amarilla USA

On January 1, 2009, Telmex International S.A.B. de C.V. acquired publishing company Seccion Amarilla USA from Blue Equity

Acquisition Highlights
  • This is Telmex International S.A.B. de C.V.’s 1st transaction in the Publishing sector.
  • This is Telmex International S.A.B. de C.V.’s 1st transaction in the United States.
  • This is Telmex International S.A.B. de C.V.’s 1st transaction in Kentucky.

M&A Deal Summary
Date 2009-01-01
Target Seccion Amarilla USA
Sector Publishing
Buyer(s) Telmex International S.A.B. de C.V.
Sellers(s) Blue Equity
Deal Type Add-on Acquisition

Target

Seccion Amarilla USA

Louisville, Kentucky, United States
Sección Amarilla USA is the nation’s largest publisher of Spanish language telephone directories. Our 60 Spanish language directories in over 31 states feature advertising from local and national companies that currently serve or seek to attract the rapidly emerging Hispanic market in the United States. Sección Amarilla is also one of the few providers to display its directories electronically on the internet to drive additional usage as the Hispanic market is achieving exponential growth in the United States, Sección Amarilla provides the method to reach this rapidly increasing (both population and disposable income) demographics.

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Buyer(S) 1

Buyer

Telmex International S.A.B. de C.V.

Mexico City, Mexico
Category Company
Founded 1947
Sector Communications
Employees40,286
DESCRIPTION

Telmex International S.A.B. de C.V. is a holding company. Telmex, through its subsidiaries, offers services such as voice, data, video transmission, internet access, integrated telecommunications solutions, pay cable, satellite television, and internet-based yellow pages directories.

DEAL STATS #
Overall 1 of 1
Sector (Publishing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Kentucky) 1 of 1
Country (United States) 1 of 1
Year (2009) 1 of 1

Seller(S) 1

SELLER

Blue Equity

Louisville, Kentucky, United States

Investor Investor

Category Private Equity Firm
Founded 2004
Size Small
Type Sector Agnostic
DESCRIPTION

Blue Equity is a Southern-US based private equity firm focused on a variety of business transactions as well as real estate investments. The Firm will consider opportunities across all company stages, from startups to recapitalizations. Blue Equity typically looks for situations with experienced management, and depending on the situation, can be minimal or more active investor. Blue Equity was formed in 2004 and is based in Louisville, Kentucky and also has office in Miami, Florida.

DEAL STATS #
Overall 3 of 18
Sector (Publishing) 2 of 3
Type (Add-on Acquisition) 3 of 14
State (Kentucky) 2 of 7
Country (United States) 3 of 15
Year (2009) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-10-24 Enlace Spanish Yellow Pages

Stockton, California, United States

Enlace Spanish Yellow Pages was the retained and rebranded portion of the Bluegrass English and Spanish Yellow Page directories acquisition. Blue Equity, through organic growth and through acquisitions, scaled the Enlace Spanish Yellow Pages from 1 market to over 32 markets in over 18 states and became the largest independent publisher of Spanish language telephone directories in the United States (beating out competitors such as Abry Partners and Duff & Phelps). Enlace was ultimately sold to the leading telecommunications company in Mexico, Telmex (BMV: TELINT), controlled by Carlos Slim and family.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-06-07 Blue Entertainment Sports Television

Louisville, Kentucky, United States

BEST (Blue Entertainment Sports Television) is a unified, full-service sports and entertainment management, event and production company. The firm provides its clients and brands with cross-selling opportunities through experiential properties and a variety of sporting events, represents television rights to top events such as the US and French Opens and the Boston Marathon and guides the athletic and entertainment careers of top-notch talent such as Reggie Bush, Shawn Marion, Caroline Wozniacki and Magic Johnson.

Sell -
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