Add-on Acquisition • Marketing

Telmar Group Acquires Helixa

On December 8, 2021, Telmar Group acquired marketing company Helixa

Acquisition Context

This is Telmar Group’s 1st transaction in the Marketing sector.
This is Telmar Group’s 1st transaction in the United States.
This is Telmar Group’s 1st transaction in New York.

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M&A Deal Summary
Date	December 8, 2021
Target	Helixa
Sector	Marketing
Buyer(s)	Telmar Group
Deal Type	Add-on Acquisition

Target Company

Helixa

New York, New York, United States

Helixa is a data-driven, audience intelligence platform that helps media companies, brands, and their agencies identify new opportunities and pathways to growth. Helixa was founded in 2018 and is based in New York City.

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Buyer Overview 1

Buyer

Telmar Group

New York, New York, United States

Category	Company
Sector	Marketing

DESCRIPTION

Telmar Group, Inc. is an independent provider of strategic targeting and media planning solutions to advertisers, marketers, agencies, media companies, and data suppliers. Telmar Group is based in New York.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 1
State: New York	1 of 1
Country: United States	1 of 1
Year: 2021	1 of 1

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