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  6. Telenor Acquires Tapad

M&A Deal Summary

Telenor Acquires Tapad

On February 1, 2016, Telenor acquired marketing company Tapad for 360M USD

Acquisition Highlights
  • This is Telenor’s 1st transaction in the Marketing sector.
  • This is Telenor’s 2nd largest (disclosed) transaction.
  • This is Telenor’s 1st transaction in the United States.
  • This is Telenor’s 1st transaction in New York.
Investment Fate
  • Tapad was divested to a consortium of strategic buyers in 2020 for 280M USD.

M&A Deal Summary
Date 2016-02-01
Target Tapad
Sector Marketing
Buyer(s) Telenor
Deal Type Add-on Acquisition
Deal Value 360M USD

Target

Tapad

New York, New York, United States
Tapad, Inc. provides cross-device data, digital linking, and distribution services. Tapad correlates data to connect brands to consumers globally across devices in a safe, privacy-first way via The Tapad Graph. Through innovation, a global roster of trusted data sources and methodologies, and strong customer relationships, we’re driving the industry toward realizing the full potential of digital advertising through identity resolution. Tapad was founded in 2010 and is based in New York City.

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Buyer(S) 1

Buyer

Telenor

Fornebu, Norway
Category Company
Founded 1855
Sector Communications
Employees10,867
Revenue 79.9B NOK (2024)
DESCRIPTION

Telenor is a Norwegian multinational telecommunications company. It is one of the world's largest mobile telecommunications companies with operations in Scandinavia, Eastern Europe and Asia. Telenor was founded in 1855 and is based in Fornebu, Norway.

DEAL STATS #
Overall 9 of 13
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 9 of 9
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2016 M&A 1 of 1
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-26 Conax AS

Oslo, Norway

Conax AS is a provider of content protection for digital TV services over broadcast, broadband and connected devices. Conax provides telcos, cable, satellite, IP, mobile and terrestrial operators with flexible and cost-effective solutions for the secure delivery of premium content, including its latest generation security platform.

Sell Fr.200M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-22 Amedia AS

Oslo, Norway

Amedia AS is a media company providing regional newspaper with online newspapers and printing presses, local TV channels and local radio channels.

Sell -
Mergr

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