M&A Deal Summary

TechTarget Acquires The Brian Madden Co.

On November 19, 2008, TechTarget acquired internet software and services company The Brian Madden Co. for 1M USD

Acquisition Highlights
  • This is TechTarget’s 5th transaction in the Internet Software and Services sector.
  • This is TechTarget’s 9th largest (disclosed) transaction.
  • This is TechTarget’s 6th transaction in the United States.
  • This is TechTarget’s 1st transaction in Pennsylvania.

M&A Deal Summary

Date 2008-11-19
Target The Brian Madden Co.
Sector Internet Software and Services
Buyer(s) TechTarget
Deal Type Add-on Acquisition
Deal Value 1M USD

Target

The Brian Madden Co.

Bethel Park, Pennsylvania, United States
The Brian Madden Co., LLC is an independent, website and conference to address the needs of IT decision makers on the topics of desktop virtualization, terminal services, and application virtualization.

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Buyer(S) 1

Buyer

TechTarget

Newton, Massachusetts, United States

Category Company
Founded 1999
Sector Information Technology
Employees1,191
Revenue 252M USD (2023)
DESCRIPTION

TechTarget is a provider of purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. TechTarget offers the targeted media for enterprise IT professionals, including invitation-only conferences, e-mail newsletters, Webcasts, Storage magazines, and the only network IT Web sites targeted to specific segments of the IT market. TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. TechTarget creates the purchase intent insights that fuel-efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore, and Sydney. TechTarget was founded in 1999 and is based in Newton, Massachusetts.


DEAL STATS #
Overall 6 of 17
Sector: Internet Software and Services M&A 5 of 12
Type: Add-on Acquisition M&A Deals 6 of 15
State: Pennsylvania M&A 1 of 1
Country: United States M&A 6 of 12
Year: 2008 M&A 1 of 1
Size (of disclosed) 9 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-11-08 KnowledgeStorm

Alpharetta, Georgia, United States

KnowledgeStorm, Inc. is the most comprehensive database of information on the web related to information technology.

Buy $58M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-02-01 RTFM Education

Nottingham, United Kingdom

RTFM Education Ltd. is an independent website addressing the needs of IT decision makers on the topics of server and desktop virtualization training.

Buy -