M&A Deal Summary

TechTarget Acquires Data Science Central

On March 4, 2020, TechTarget acquired digital media company Data Science Central

Acquisition Highlights
  • This is TechTarget’s 1st transaction in the Digital Media sector.
  • This is TechTarget’s 9th transaction in the United States.
  • This is TechTarget’s 1st transaction in Washington.

M&A Deal Summary
Date 2020-03-04
Target Data Science Central
Sector Digital Media
Buyer(s) TechTarget
Deal Type Add-on Acquisition

Target

Data Science Central

Issaquah, Washington, United States
Data Science Central LLC is an independent digital publishing and media company focused on data science and business analytics. Data Science Central provides a wide range of information on topics including AI, advanced analytics, big data, and machine learning. Data Science Central was established in 2012 and is based in Issaquah, Washington.

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Buyer(S) 1

Buyer

TechTarget

Newton, Massachusetts, United States
Category Company
Founded 1999
Sector Information Technology
Employees960
Revenue 230M USD (2023)
DESCRIPTION

TechTarget is a provider of purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. TechTarget offers the targeted media for enterprise IT professionals, including invitation-only conferences, e-mail newsletters, Webcasts, Storage magazines, and the only network IT Web sites targeted to specific segments of the IT market. TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. TechTarget creates the purchase intent insights that fuel-efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore, and Sydney. TechTarget was founded in 1999 and is based in Newton, Massachusetts.

DEAL STATS #
Overall 13 of 17
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 12 of 15
State (Washington) 1 of 1
Country (United States) 9 of 12
Year (2020) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-17 LeMagIT

Paris, France

LeMagIT is a website dedicated to the IT information that meets the specific needs of the IOC and Directors of Information Systems (DSI) and the technical needs of IT teams.

Buy $2M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-10 BrightTALK

San Francisco, California, United States

BrightTALK Ltd. is a marketing platform for webinars and virtual events in the enterprise IT market. BrightTALK’s offerings allow marketers to create original webinar and video content and engage 8 million professionals who have registered for the platform. Its solution combines access to decision-makers with a technology platform for creating online events. BrightTALK was founded in 2002 and is based in San Francisco, California.

Buy -
Mergr

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