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  5. Team ITG Acquires Storyteq

M&A Deal Summary

Team ITG Acquires Storyteq

On June 24, 2021, Team ITG acquired digital media company Storyteq

Acquisition Highlights
  • This is Team ITG’s 1st transaction in the Digital Media sector.
  • This is Team ITG’s 1st transaction in the Netherlands.

M&A Deal Summary
Date 2021-06-24
Target Storyteq
Sector Digital Media
Buyer(s) Team ITG
Deal Type Add-on Acquisition

Target

Storyteq

Amsterdam, Netherlands
Storyteq empowers leading brands and agencies to generate creative assets at scale. The company's self-serve platform enables creative marketing teams to easily scale and improve their video and display creative production. Working with tailor-made creative templates, allowing you to create, scale and distribute creatives in multiple formats. Its platform is used to quickly scale creative production, enabling dynamic video advertising, dynamic creative optimization, or sending out personalized videos based on CRM data. Storyteq was formed in 2016 and is based in Amsterdam, Netherlands.

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Buyer(S) 1

Buyer

Team ITG

Birmingham, United Kingdom
Category Company
Founded 2009
Sector Digital Media
Employees500
Revenue 43M GBP (2013)
DESCRIPTION

Team ITG is a marketing services and technology business that helps major brands and retailers improve the efficiency, speed, cost and control of their marketing operations. Team ITG was founded in 2009 and is based in Birmingham, England.

DEAL STATS #
Overall 3 of 4
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 4
Country: Netherlands M&A 1 of 1
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-01 Connect Advertising & Marketing

Wolverhampton, United Kingdom

Connect Advertising & Marketing LLP is a technology-centric marketing agency. Connect Advertising & Marketing LLP was founded in 2004 and is based in Wolverhampton, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-02-18 PureRED

Stone Mountain, Georgia, United States

PureRED Integrated Marketing is an advertising agency that designs and executes integrated retail marketing programs including pre-media advertising execution, digital creative/design, digital asset management services, photographic services, and interactive services for national retailers. PureRED was founded in 1967 and is based in Stone Mountain, Georgia.

Buy -
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