M&A Deal Summary

Teads Acquires Brainient

On September 12, 2016, Teads acquired internet software and services company Brainient

Acquisition Highlights
  • This is Teads’ 1st transaction in the Internet Software and Services sector.
  • This is Teads’ 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2016-09-12
Target Brainient
Sector Internet Software and Services
Buyer(s) Teads
Deal Type Add-on Acquisition

Target

Brainient

London, United Kingdom
Brainient Ltd. is an online video management tool that provides cross-device video analytics and monetization solutions.

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Buyer(S) 1

Buyer

Teads

New York, New York, United States

Category Company
Founded 2011
Sector Marketing
Employees450
Revenue 188M EUR (2016)
DESCRIPTION

Teads, Inc. is an inventor of outstream video advertising and native video advertising marketplace. Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles.


DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2016 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-25 Ebuzzing

Paris, France

Ebuzzing provides companies with marketing solutions that allow them to promote their brands on social media, especially by the distribution of viral videos on social media (blogs, YouTube, Facebook, Twitter, etc.). Ebuzzing was founded in 2005 and is based in Paris, France.

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