M&A Deal Summary

TDL Gentek Acquires Microcel

On July 22, 2024, TDL Gentek acquired distribution company Microcel from Atar Capital

Acquisition Highlights
  • This is TDL Gentek’s 1st transaction in the Distribution sector.
  • This is TDL Gentek’s 1st transaction in Canada.
  • This is TDL Gentek’s 1st transaction in Ontario.

M&A Deal Summary
Date 2024-07-22
Target Microcel
Sector Distribution
Buyer(s) TDL Gentek
Sellers(s) Atar Capital
Deal Type Add-on Acquisition

Target

Microcel

Newmarket, Ontario, Canada
Microcel is a distributor of technology products from wearables, portable audio, computer and telephony accessories, to smart home and outdoor tech solutions. Microcel was founded in 1989 and is based in Newmarket, Ontario.

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Buyer(S) 1

Buyer

TDL Gentek

Trenton, Ontario, Canada
Category Company
Founded 1979
Sector Distribution
DESCRIPTION

TDL Gentek provides distribution services to retailers, e-commerce fulfillment, service providers, and installers nationwide. They offer a wide range of products including broadband access, antennas, networking equipment, and various installation tools and accessories. TDL Gentek was founded in 1979 and is based in Trenton, Ontario.

DEAL STATS #
Overall 1 of 1
Sector (Distribution) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2024) 1 of 1

Seller(S) 1

SELLER

Atar Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2016
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Atar Capital is a private investment firm focused on complex acquisitions and turnarounds. The Firm has a special interest in non-core or non-strategic divestures of public companies. Atar seeks opportunities with $50 million to $1.5 billion of revenue and up to $25 million of EBITDA. Targeted sectors include automotive, manufacturing, distribution, industrials, business services, media/entertainment, technology, consumer products, food/beverages, healthcare, aerospace/defense, and transportation. Atar Capital was established in 2016 and is based in Los Angeles, California.

DEAL STATS #
Overall 2 of 2
Sector (Distribution) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-06 Solero Technologies

Water Valley, Mississippi, United States

Solero Technologies is a leading global supplier of transmission solenoids, engine solenoids, stop-start accumulators, and hydraulic control modules. The business, including its state-of-the-art production facility in Water Valley, Mississippi, along with related sales and engineering operations in Detroit, provides advanced design, prototyping, development, and manufacturing combined with a strong intellectual property portfolio across product categories.

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